Sampling Flashcards
Volunteer sampling
Involves participants selecting themselves to be part of the sample.e.g to select a volunteer a research may place an advert in a newspaper
Strengths of volunteer sampling
-Participants will be happy and willing to participate so will be more likely to compete all the tasks required of them e.g questionnaire
-not a time consuming method as it requires minimum input from the researcher.e.g the researcher only puts up an advert and waits for volunteers to come
Limitation of volunteer sampling
It would provide a biased sample as it would only include the participants from the area.e.g students from only one university =doesn’t reflect the population as they are all of a similar age/academic level
-sample may be biased as the type of participants who volunteer may have a differing traits to the general population e.g more extroverted
Stratified sampling
the process of selecting a sample from a population comprised of various subgroups (strata) in such a way that each subgroup is represented.
Strength of stratified sampling
-Ensures that the sample is truly representative as there’s different types of people.=findings can be generalised
-no researcher bias.the selection within each stratum is done randomly.
Limitations of stratified sampling
-Time consuming.may take a while to identify strata and contact people from each to take part
-a complete representation of the target population is not possible as the identified strata cannot reflect all the differences between the people of wider population
Opportunity sampling
Where participants are recruited to be a part of a study simply because they happen to be there at the time the study is being carried out
Limitations of opportunity sample
Unrepresentative of the target population e.g the type of participants chosen may be more confident or outgoing which may have caused them to perform better
-research bias.the researcher has complete control over the selection of the participants= May choose people who they believe will positively impact their study.
Strengths of opportunity sampling
Random sampling
This is when all members of the population have the same equal chance of being the one that is selected
Strength of random sampling
No researcher bias.the research has no control over who is picked=prevent them from choosing people who they think will support their hypothesis
Limitations of random sampling
Time consuming. research she needs to have a list of members of the population and then contacting them takes time.
-volunteer bias participants can refuse to take part so can end up with an unrepresentative sample
Systematic sampling
Refers to a predetermined system whereby every nth member is selected from the sampling frame. This numerical selection is applied consistently until the desired sample is collected
Strengths of systematic sampling
Avoids researcher bias. Once the system for selection has been established, the researcher has no influence over he is chosen.= prevent the researches from choosing who they believe will support their hypothesis
Limitations of systematic sampling
-not truly unbiased unless you use a random number generator and then start the systematic sample