Content Analysis Flashcards
1
Q
Content analysis
A
A type of observational research which people are studied indirectly via the communications they have produced
This technique allows a researcher to take qualitative data and to transform it into quantitative data
2
Q
Examples for communications
A
Messages,emails,comments,adverts
3
Q
The aim of content analysis
A
Summarise and describe this communications in a systematic way so overall conclusions can be drawn
4
Q
Procedure of conducted content analysis
A
1) researcher collects data
2)research reads through the data making themselves familiar with it
3)the research identifies conding units
4)the data is analysed by applying the coding units
5)researcher will reread the interview transcripts and make a tally each coding unit appears
