sampling Flashcards
what determines how good a sample is?
the better a sample is, the more it looks like the original population.
what do we call a good sample?
A REPRESENTATIVE sample
what is sampling?
The process by which researchers pick a sample from the population, is known as sampling.
what are the 5 types of sampling?
- Volunteer sampling
- opportunity sampling
- systematic sampling
- random sampling
- stratified sampling
what is volunteer sampling?
when an advert is posted, and people volunteer to be participants in a study.
what are the advantages and dissadvantages of volunteer sampling?
pro: easy, not time consuming, and can reach alot of people.
CON: people who volunter are not so likly to be representative to the general population, beacuse not everyone is so outgoing.
what is oportunity sampling?
When the researcher approaches participants,who are willing, and available at the time.
What are the advantages and dissadvantages of opprtunity sampling?
PRO: quick, and easy to take participants.
CON: The sample wont be very representative to the population.
compare volunteer sampling to opportunity sampling.
- They are both easy In volunteer sampling all you have to do is put up an add, and wait, and in opportunity sampling, all you have to do is go talk to people.
They are both easy, howver it is a bit harder to go talk to people, therefore, volunteer sampling is a bit easie than opportunity sampling.
- Opportunity sampling is a bit more representative than volunteer sampling, because the researcher actually selects the people.
what is systematic sampling?
systematic sampling is picking every nth person from the ENTIRE population.
what are the pros and cons of systemati sampling?
PROS: It will often lead to a more representative sample when compared to opportunity and volunteer sampling.
CONS: Difficult to do, because it requires a list of the entire population, which can be hard to obtain, if the population si large in size.
Not always representative ( patter could be wrong by simple coincidence)
-so if there is a pattern, sample might not be representative.
What is random sampling?
picking randomly from a list of the ENTIRE population, so that EVERYONE HAS AN EQUAL CHANCE of being a participant.
what are the pros of random sampling?
More likely to be representative to the population, because everyone has an equal chance o being picked.
What are the cons of random sampling?
- Can be difficult to pick randomly of a list, if there are alot of people in a poulation
- Randomisation might not generate a representative sample ( by coincidence).
What is stratified sampling?
When researchers sample has the same proportion of each subgroup in a population, as the population itself.