sac 2 (attitude) Flashcards
cognition
the mental process of acquiring knowledge and understanding through thought, experience and senses.
social cognition
how we interpret, analyse, remember and draw conclusions about personal characteristics of others.
attribution (2 types)
personal/ dispositional attribution
explanation for the characteristics of the person involved (eg, personality, attitudes, mood)
situational attribution
explanation for the factors external to the person involved(eg. another person, the environment, the task)
bias
inclination or prejudice for or against one person or group, especially in a way the is considered unfair
fundamental attribution error
tendency to overestimate the influence of personal factors and underestimate the input of situational factors.
actor-observer bias
tendency to attribute our own behaviour to external/ situational causes, yet attribute other peoples behaviour to internal factors.
self serving bias
when judging ourselves we tend to take the credit for success and attribute failures to situational factors
cultural attributions
individualist culture
independence is valued and encouraged. personal goals are more important than group goals
collectivist culture
achieving a group goal is more important
attitude
evaluation a person makes about an object, person, group, event or issue. an attitude is consistent and long lasting and can either be positive, negative of neutral
tri-component model
A - affective component - emotions, feelings
B - behavioural component - your actions
C - cognitive component - what you think
all must be present for an attitude to exist
inconsistency with tri component model
sometimes our behaviour is not consistent with how we think or feel about something
cognitive dissonance
feeling of guilt or anxiety when there is inconsistency with our feelings thoughts and behaviour
classical conditioning
a form of learning that occurs through repeated association or pairing of two things
operant conditioning
learning that involves repeating behaviour in response to rewards(positive reinforcement) and decreasing behaviour in response to punishment (negative reinforcement)
social learning
the way we develop or change our attitudes after observing other people, especially people we are close to