Revenue and profit Flashcards
Total revenue
Total amount of money received in a time period from a firm’s sale, also called turnover
TR formula
Total quantity sold x Price (Q x P)
Average revenue
Revenue per unit sold
AR formula
Total revenue/Quantity sold so AR=P
Demand curve (D)
Shows us what quantity of a product a firm will be able to sell at a particular price, determines how revenue relates to output
Demand curve notes
-P=AR so same curve shows relationship between Q and AR
-Therefore D curve can also be labelled AR
-The AR is a firm’s D curve because the TR/Q and the P and Q are both taken from the demand curve
Economic profit formula
Total revenue - Total costs
Kinds of profit in economics
Normal and supernormal
Normal profit
The minimum level of profit needed to keep firm in the industry in the long run
TR=TC
In other words, normal profit is an economic profit of 0
Supernormal profit
When the profit is above the normal level, also known as abnormal profit
TR>TC
Revenue generated from FoP in this way is greater than could’ve been generated by them using any other way