Monopolistic competition Flashcards
Key characteristics of a Monopoly
-High barriers to entry
-Dominant firm
-High market share of 1 firm
-Price makers
-Imperfect knowledge
Monopolistic competition
A market structure where a large number of small firms produce differentiated products and where there are low barriers to entry and exit e.g. coffee shops
Key characteristics of monopolistic competition
-A large numbers of buyers and sellers acting independently
-Perfect knowledge
-Firms which act as profit maximisers in that SR
-Low barriers to entry and exit
Product differentiation in monopolistic competition
-This allows firms to charge a different price based on any unique qualities of their service
-Therefore they are price makers with a downwards sloping demand curve
-There are many competitors and close subs so market power is weak
-This means the PED is relatively elastic, however if a firm can increase brand loyalty, PED becomes less elastic and market power increases
Allocative efficiency theory
Dont operate at MC=AR so no allocative efficiency
Allocative efficiency in practice
Its about producing what consumers actually want to buy - this can be achieved through product differentiation.
Dynamic efficiency in theory
In LR there is no supernormal profit and so no finance for R&D and innovation.
Dynamic efficiency in practice
Firms differentiate their products so there must be some dynamic efficiency. Can be financed e.g. borrowing
Productive efficiency in theory
Firms dont operate at the lowest average cost
Productive efficiency in practice
Firms can face fierce competition so are incentivised to keep costs and prices as low as possible