Price discrimination Flashcards
Price discrimination
When a firm charges different prices to different customers for the same price
Assumptions of price discrimination
-Firms must have price making power so barriers to entry are likely to exist
-Firms should be able to identify and separate different groups of customers by understanding their PED’s
-No seepage-when customers can buy at a lower price from the firm and resell it themselves
Why do firms price discriminate
-It allows seller to charge higher prices to people who place a higher value on products and charge lower prices for those who are more sensitive to prices e.g. peak and off peak train times
Consumer surplus
The difference between the current market price and the maximum price consumers are willing to pay. A measure of consumer welfare
Producer surplus
The difference between the market price and the minimum price the producer is able to sell at. A measure of producer welfare,
First degree price discrimination
When the firm knows the maximum price that each individual consumer can pay. The firm is able to charge a different price to each consumer and maximise its its potential to extract profit and revenue from the market. There is no consumer surplus as they pay maximum possible price.
First degree price discrimination rality
In reality this is impossible as perfect information is needed and gathering this information is very costly eating into profit so it is unlikely a firm will ever benefit from first degree price discrimination.
Second degree price discrinination
Often occurs in wholesale markets as discounts are provided to those who buy a large quantity of goods. The price charged is based on the quantity you buy which encourages large orders to be made.
Third degree price discrimination
When a firm charges different prices from the same products across different segments of the market e.g. peak vs off peak travellers, children vs adults and adult vs pensioner.
Third degree price discrimination characteristics
-Firms raise prices for groups with lower elasticity of demand and lower prices for groups with higher elasticity of demand.
-Profit max occurs at MC=MR as always
-The firm is better able to profit maximise because they produce more revenue from each group than without discrimination