Behavioural Economics Flashcards
Behavioural economics
A method that applies psychological insights into human behaviour to explain how individuals make choices and decisions.
Limits on rationality
-Bounded rationality
-System 1 and system 2 thinking
Bounded rationality
Where an individual, however intelligent, is not able to make totally rational decisions due to:
-Limited information about choices
-Limited mental capacity to process information
-Limited time to make the choice
System 1 and 2 thinking
System 1:
-Fast thinking
-Unconscious/Automatic/Everyday decisions
-Error prone
-E.g. Learning to drive
System 2:
-Slow thinking
-Conscious/Effortful/Complex decisions
-Reliable
-E.g. Experienced driver
Bias
A general patter or tendency to think a certain way. They give us shortcuts to make decisions that are good enough. There are some types you should have an awareness of as they impact economic decision making.
Cognitive bias
Decisions may not be ration due to cognitive bias. This is a consistent mistake in reasoning due to preferences, experiences or beliefs despite contrary information
Types of cognitive bias
Conformation bias
Availability bias
Anchoring
Social norms
Altruism
Confirmation bias
Means that we often look to have our existing views confirmed rather than challenged so we tend to believe evidence that supports our view and dismiss evidence that dont
Availability bias
Occurs when individuals make a judgement about the likelihood of future events based on how quickly similar events spring to mind.