Market structures Flashcards
Market structures
How different industries are classified and differentiated based on their degree and nature of competition for goods and services
Most common market structures
Perfect competition
Monopoly
Oligopoly
Monopolistic competition
Homogenous
Same good, perfect substitutes
Factors influencing market structures
Number of firms
Type of goods
Barriers to entry
Barriers to exit
Number of firms
There may be a few or many firms
Type of goods
Goods in a market can be similar (but still different) or homogenous
Barriers to entry
Obstacles blocking/preventing a new firm from entering the market. Strong branding of existing firms (products are well known so new entrants are at a disadvantage)
Types of barriers to entry
Strong branding of existing firms (products are well known so new entrants are at a disadvantage)
Capital intensive markets e.g. aeroplane(need large capital reserves so smaller firms cant compete)
Highly regulated markets (many laws and rules to adhere to)
Barriers to exit
Obstacles blocking/preventing a firm from leaving a market
Types of barriers to exit
Specialised skills (very specialised so difficult to switch to another market or industry)
High sunk costs (cant recover these if they move)