Costs revenue and profits in monopolistic competition Flashcards
Factors that affect pricing power of a firm in monopolistic competition
-Many competitors with similar products or services- PED is price elastic and price is more competitive
-Product differentiation-different prices to reflect unique qualities of product/service
-Low barriers to entry or exit-firm has to price competitively
Monopolistic competition in the long run
Barriers to entry are low and supernormal profits are available. Other firms enter and supply increases therefore each incumbent firm loses customers with a lower level of demand
LR Equilibrium stability
A stable equilibrium may not be reached as new product come and go and some naturally do better than others. The market may be in a state of constant flux
Limitation of monopolistic competition
-In the real world information may be imperfect due to advertising and branding
-Analysis is restricted to each firm due to each firm producing a differentiated product
-Entry barriers may be created by non-price competition e.g. advertising