Research Methods Flashcards
Surveys
Description: asks people to report their behavior or opinions
Strengths: Cheap to administer, gather info about people quickly
Weaknesses: Wording effects, Sampling Error (doesn’t represent entire pop), low response rate, people lie
Case Studies
Description: An observation technique in which one person is studied in depth in the hopes of revealing universal principles
Strengths: one person can tell a lot about people
Weaknesses: one case may be misleading
Naturalistic Observation
Description: observing and recording behavior in naturally occurring situations
Strengths: see authentic behavior
Weaknesses: can’t interfere at all
Correlation Studies
Description: Examines relationships between two variables
Correlations range from -1 to 1
Strengths: can show a relationship between two variables
Weaknesses: Correlation does not prove causation, third variable problem
Positive Correlation
as one goes up, so does the other (absolute value determines strength)
Negative Correlation
as one goes up, other goes down (absolute value determines strength)
Theory
an explanation that integrates and organizes and predicts behaviors or events
Hypothesis
a testable prediction, often prompted by a theory, educated guess often an if/then statement that expresses a relationship b/w two variables
Research
conduct a study (experiment) to either confirm or disprove our hypothesis
Independent variable
the factor that researchers manipulate so they can determine its effect. If there are multiple independent variables, they are known as levels of the independent variable
dependent variable
the factor that changes in response to the independent variable
Experimental group
the group that receives the treatment
Control group
the group that does not receive the treatment
Confounding Variable
other variables that could possibly affect the experiment (we want to minimize these)
3 keys to an experiment
- Manipulate the independent variable
- Measure the dependent variable
- Control for extraneous variables