REASERCH Flashcards
characteristics of a goof theory
falsifiable
parsimonious - simple and explains the complex
research question
classifies your study-able answer
hypothesis
why do you expect to find
theories (), hypothesis () research ()
explain
predict
tests
deductive reasoning
Theory testing: allows us to collect evidence that may show a theory to be a good/bad explanation for the way people behave
Theory → observation (general premise to specific cases)
Theory driven
inductive reasoning
Theory building: allows researchers to suggest explanation ofr the way people behave
Observation → theory (specific → general observation)
Data driven
types measurement
categorical and continuous
levels of measurement
nomial, ordinal, interval, ratio
levels of measurement
nominal, ordinal, ratio, interval
nominal
Data may only be classified
Jersey # of football players
Make of car
ordinal
Data are ranked
Your rank in class
Team standing in the pac-10
interval
Meaningful difference between values
Temp
Dress size
ratio
Meaningful 0 point and ratio between values
Number of patitents seen
Number of sales calls amde
Distance to class
correlational design
cross-sectional or longitudinal
cross-sectional
meaning that data is collected in a single point in time