Qualitative data collection, analysis, and interpretation Flashcards
Qualitative data collection
data includes…
actions and words
Actions are collected by:
observation
Words collected through:
questionnaires interviews focus groups case studies documents
Observation:
Most closely associated with field work
Structure can vary from unstructured to highly structured
Participant observation
Recorded on observation sheets and notes
questionnaires:
Not just demographics
Not just one or two fill-in-the-blank questions
Contains open ended questions
interviews:
One-on-one
Face-to-face or electronically
Allows probing into answers
Structured, semi-structured, or unstructured
Focus Groups
Small groups of specially selected individuals(10 or so people)
To explore attitudes, beliefs, opinions
Run by a facilitator (Focused goals/objectives/questions, Ground rules)
Members “bounce” ideas off each other or spark comments
Observed by the researcher
Recorded on tape to be transcribed
Usually about 60-90 minutes with 10 or less questions
Case studies:
Involves one interesting case
Described from the perspective of the team involved with the case
Looks at facts and processes
◦ Evolution of the situation / disease
◦ Evolution of needs over time
◦ Evolution of relationships
◦ Evolution of decisions
◦ Situational facilitators / barriers
Critiquing the Data Collection Phase in a qualitative article
Where?
◦ Where was the setting, why was it chosen, and when did data collection occur?
Critiquing the Data Collection Phase in a qualitative article
Who(interviewee)?
◦ Who did they interview, why were they chosen, and how were they chosen?
Critiquing the Data Collection Phase in a qualitative article
Who(interviewer)?
◦ Who were the data collectors, how were they trained, and what did they do?
Critiquing the Data Collection Phase in a qualitative article
What asked?
◦ What was asked and how was it recorded?
Critiquing the Data Collection Phase in a qualitative article
When?
◦ When did data collected begin and end and why was data collection stopped?
Critiquing the Data Collection Phase in a qualitative article
What biases?
◦ What were the biases of the researchers and data collectors and how did they prevent these biases from coloring their perceptions?
Purpose of qualitative analysis?
to generate knowledge from the data in order to: