Q2 Mil Quiz 3 & 4 Flashcards
Often elicits emotions and arousal from listeners
Music
Effective in mood setting and its stimulates listeners in performing various personal task such as studying and meditating as well as social functions like for courtship rituals for the creation and maintenance of friendships as a topic of conversation and is a way to encourage dancing
Music
Adolescence primarily use music for ________
For mood regulation according to Christenson and Roberts in 1998
Females consider music as _________ while males use music for ___________
Means to improve their mood or dwell on melancholic emotions; excitement
Makes specific points, provides hint to the setting in absence of visuals
Sound Effects
Sound effects or group into four according to schneider in 2009
- Hard sound
- Foley sound
- Background sound
- Design sound
Sounds that appear on screen and our synchronized to the picture recorded directly as what they are
Hard sound
Sound that is equally synchronized on screen but are not the original sound as what they appear to be that means they are recorded and mixed to appear as another sound on screen
Foley sounds
All sounds that indicate ambient settings, they do not need to be synchronized to the picture, they are usually recorded in real life application in nature and then mixed
Background sound
Describes a palette of sounds that usually do not occur in nature, they may be created from scratch with various audio editing tools and with the help of effect processors
Design sound
Spoken message that often gives the most direct information
Narration
This is the most essential content in some media formats such as audio books designed for the visually impaired people or for those who want an alternative listening experience in novels and other traditional reading content
Narration
Four types of narration according to henriques in 2018
- Fully-voiced reading
- Partially-voiced reading
- Unvoiced reading
- Multicast reading/full cast reading
The most recognized style of reading all of the characters are vocalized in dramatic fashion or in a way that makes the characters distinguishable from one another maintained throughout the entire audiobook and usually all done by one voice actor or narrator
Fully-voiced reading
Made when the voice production focuses on giving certain characters a distinguishable voice most commonly the protagonist or any character who is the distinctive voice in the narration. The other characters normally the minor ones do not need to sound dramatically different from one another
Partially-voiced reading
The narrator reads the story in a natural more straightforward tone. There are no changes in voice for different characters. The whole story is told in the narrator’s voice and the whole book is usually voiced by one voice actor.
Unvoiced readings
There is more than one voice actor hired to read the audio book. This can range from two characters or more.
Multicast readings or full cast readings
Seven types of audio files according to schmidt in 2020
- M4A
- FLAC
- MP3
- MP4
5.WAV - WMA
- AAC
Is an mpeg-4 audio file or audio compressed file used because of increase quality demand as a result of cloud storage and bigger hard drive space in contemporary computers. it is preferred due to its high quality
M4A
Is an audio file compressed into a smaller size of the original file period; is not frequently used compared to other sound file formats because it often needs special downloads to function. What is its advantage?
FLAC (FREE LOSSLESS AUDIO CODEC)
The advantage of flac is being a lossless audio file its compression can save size and promote sharing of an audio file while being able to return to the original quality standard
Is an mpeg audio layer 3 file format preferred because its compression save valuable space while maintaining near flawless quality of the original source of sound. It is very popular for all mobile audio-playing devices. It is compatible with nearly every device capable of reading two audio files. it’s probably best used for extensive audio file sharing due to its manageable size
MP3
Is an audio file type that is comprehensive media extension capable of holding audio video and other media it contains data in the file rather than code. this is important to note as these files require different codecs to implement the code artificially and allow it to be read
MP4
It is a waveform audio file that stores waveform data the waveform data stored demonstrates strength of volume and sound in specific parts of the file. These are typically used on windows systems; they are usually uncompressed audio files though it’s not a requirement of the format
WAV
Windows-based alternative to the more common and popular MP3 file type. It’s advantages is its lossless compression retaining high audio quality throughout all types of restructuring processes. Despite its quality it is not the most popular due to its inaccessibility to many users especially those who don’t use the windows operating system.
WMA (Windows Media Audio)
It is an audio file that delivers decently high quality sound and is enhanced using advanced coding. It has never been one of the most popular audio formats especially when it comes to music files but it still serves on purpose for major systems this includes popular mobile devices and video gaming units.
AAC (Advanced Audio Coding)
Some tips for low cost sound designing
- Never underestimate the power of natural sound
- Create your own sound bank
- Go for original music otherwise search for royalty free music
- Eliminate unnecessary noise as much as possible
- Be careful with your voice recordings
- Balance layers of sound
The sounds made by _____ and by ______ is the best musical score you can use in your videos
Nature and industry
It comes in handy in case you need all natural and original sound
Sound bank
How can you reduce echoing sound while recording
Echoing sound may be reduced if you record in a room with enough fixtures to absorb echoes such as curtains
Where do you record a voice over if the scene is internal and if the scene is external?
If internal record in a room if external record outdoors
Why do you need to decrease the volume of the secondary and tertiary sound?
In order to highlight the primary sound
_______ is another dimension that affects media and information. Every single of this is incorporated in a video production and contributes to the storytelling process or to elicit the desired emotions from the viewers
Movement
What are the purposes of movement in a video according to the nashville film institute of 2020?
- Creating dynamic scenes
- Influencing audience’s emotional reactions
- Directing audiences’ attention
- Controlling reveals
Consider the camera as the viewers eyes on a story therefore how the camera moves dictates how the viewers see as seen movements can make a scene more interesting. What purpose is stated?
Creating dynamic scenes
Shooting a gang war scene with shaky handheld camera lets the audience feel the case of the event swaying the camera on a boat scene commands sea sickness. What purpose is stated?
Influencing audiences emotional reactions
Camera movements can hide audiences’ vision and pull audiences away from certain elements on screen. What purpose is stated?
Directing audiences’ attention
Adding camera movement is also a way to provide narrative information reveal new subjects that were once off screen and even foreshadow or create ironic tension that characters are unaware of. What purpose is stated?
Controlling reveals
The name comes from the tracks be laid down for the heavy camera to move along. This type of camera movement is often used to focus on a character when their lost in thought or when they come to a sudden realization
Dolly
Moving the camera up or down without changing its vertical or horizontal axis. This movement is best used to shoot a tall character or subject.
Pedestal
It is like dollying but it involves motion left or right it’s moving left or right while maintaining its perpendicular relationship. It is often used during action sequences when you want to keep the camera on a moving character
Truck
Moving the camera lens to one side or another as if you’re looking from left to right or vice versa. It can help you establish the location of a scene or let you follow a moving character it can also help you reveal things that were previously off screen.
Pan
Moving the cameras lens up or down while keeping its horizontal axis constant. It can help you reveal an object or person that was not on screen before and add an element of surprise.
Tilt
Moving camera onto its side it is the way a dog does when he doesn’t understand; this is a very rare movement
Roll
This technique allows you to move closer or further an object without physically moving the camera
Zoom
This type of tracking shot is when the camera continuously follows the subjects action. These shots result to a bumpy or shaky video which may convey a realistic sense. To execute this you need to bend your knees a bit to lessen the impact of walking
Following shot
It is a simple and flexible format of presenting information or conveying ideas whether handwritten printed or displayed on screen. It is very powerful in disseminating information providing direction and giving suggestions
Text
What are the two categories of text?
- Formal
- Informal
Formal based text are created and distributed by ______ and they go through a regular process of editing or evaluation usually governed by ________
Established institutions; censorship of the state
Category of text that come from personal opinions for views on different issues, processes etc
Informal
As consumers of text media and information we need to ask questions regarding the text content to ensure its reliability. What questions should we ask?
- Who or what institution is sending this message?
- What techniques are used to attract and hold attention?
- What is the language used by the writer?
- What use are represented? Are they balanced?
- How might the message be interpreted in different ways?
- What is omitted, slurred, or added in the message?
As producers of text media and information we need to review the media and information design framework. What are the parts of this framework?
- Target audience
- author or sender
- key content
- purpose
- form or style
- format
Font type or type is the representation or style of a text
Typeface font
It is usually composed of alphabets numbers punctuation marks symbols and other special characters
Typeface
Fonts in digital format are installed in forms such as
- true type font (.ttf)
- open type font (.otf)
They convey different emotions and meaning and you must be very careful in choosing the right one for your content
Fonts
Type of font that connotes formality and readability; gives classic or elegant look for title & heading
Used for the body of text of books, nespapers, magazines
EXAMPLES???
Serif
- Time new roman
- Garamond
- Baskerville
- Bookman Antiqua
Type of font that brings a clean or minimalist look to the text; it gives modern look used in webpage design
Used for clear & direct meaning such as road signage, building directory/nutrition facts
EXAMPLES??
Sans Serif
- Arial
- Century Gothic
- Tahoma
- Verdana
- Calibri
Type of font that carries a solid/heavy look to text
USED for large advertising on billboards
EXAMPLES??
Slab serif
- Rockwell
- Playbill
- Black Oak
Type of font that draws much attention to itself because of its brush-like strokes
USED sparingly and not in large body of text; wedding inv or formal cards
EXAMPLES??
Script
- Edwardian
- Vladimir
- Brush Script
- French Script
- Freestyle
Type of font that caters a wide variety of emotions or themes
USED sparingly and not in large body of text
EXAMPLES??
Display/Decorative
- Curlz
- Chiller
- Jokerman
- AR Carter
- Bauhaus 93
7 Design principles and Elements
- Emphasis
- Appropriateness
- Proximity
- Alignment
- Organization
- Repetition
- Contrast
Importance or value give to a part of text-based content
Emphasis
Refers to how fitting/suitable the text is used for a specific audience, purpose or event
Appropriateness
refers to how near/far the text elements are from each other
proximity
refers to how text is positioned in the page
alignment
refers to conscious effort to organize the different text elements in a page; makes sure that even tho text elements are separated from each other, they are still connected
organization
concerns consistency of elements and the unity of the entire design
repetition
achieved when 2 elements are different from each other; creates visual interest
contrast
materials, programs, applications and the like that teachers and student use to formulate new information to aid learning through the use, analysis, evaluation and production of visual images.
VISUAL INFORMATION AND MEDIA
Types of visual media:
- Photography
- Video
- Screenshot
- Infographic
- Comic strips/cartoons
- Meme
- Graphs / Charts
- Visual note taking
The primary purpose of visual information is to
- gain attention
- create meaning, and
- facilitate retention,
6 DESIGN ELEMENTS:
- Line
- Shape
- Value
- Texture
- Color
- Form
describes a shape or outline. It can create texture and can be thick or thin
line
Lines that are static and calm
Horizontal
Lines that command attention & stability
vertical lines
line that conveys movement
diagonal lines
line that evokes turbulence, playfulness, & the likes
contoured
geometric area that stands out from the space next to or around it, or because of differences in value, color, or texture. It may also be organic
Shape
degree of light and dark in a design. It is the contrast between black and white and all the tones in between
value
T or F. Value can be used with color aside from black & white
T
extreme changes between values
contrast
The way a surface feels or is perceived to feel. can be added to attract or repel interest to a visual element.
Texture
Determined by its hue (______), intensity (______), and value (______).
COLOR
- name of color
- purity of the hue
- lightness or darkness of hue
may be used for emphasis, or may elicit emotions from viewers; may be warm, cool, or neutral; plays a major role in our visual perception, as it influences our reactions about the world around us.
Color & Color combination
figure having volume and thickness. An illusion of a 3-dimensional object can be implied with the use of ______________
Form; light and shading.
Visual appeal of artworks depends on its adherence to _____________
principles of design
8 Principles in VISUAL DESIGN
- Consistency
- Center of Interest
- Balance
- Harmony
- Contrast
- Directional Movement
- Rhythm
- Perspective
Principle embodied by margins, typeface, typestyle, and colors is necessary, especially in slide presentations or documents that are more than one page.
Consistency
an area that first attracts attention in a composition. This area is more important when compared to the other objects or elements in a composition. This can be by contrast of values, more colors, and placement in the format
center of interest
feeling of visual equality in shape, form, value, color, etc.
balance
brings together a composition with similar units. If for example your composition was using wavy lines and organic shapes, you would stay with those types of lines and not put in just one geometric shape
harmony
offers some change in value creating a visual discord in a composition. - shows the difference between shapes and can be used as a background to bring objects out and forward in a design. It can also be used to create an area of emphasis.
Contrast
a visual flow through the composition. It can be the suggestion of motion in a design as you move from object to object by way of placement and position.
Directional movement
Directional movement can be created with a __________
value pattern.
movement in which some elements recur regularly. Like a dance, it will have a flow of objects that will seem to be like the beat of music
rhythm
