Media Lit L5-L7 Flashcards
3 Types of Media
- Broadcast
- New Media
Media that focuses on plain text
Print Media
Media that focuses on illustration
New Media
SIMPLE AND FLEXIBLE IN NATURE, HAS TEXTUAL DESIGN TO ATTRACT THE READERS and ENABLES LINEAR SEQUENCING OF INFORMATION
Plain Text
art and technique of arranging the visual
component of the written word. It features textual designs with optical illusions that improve readability and help convey meaning. Fonts and alignment are
parts of it
Typography
pictures, photos, images, and graphics used
to channel communication using the sense of sight.
Illustration
general term for any medium that
mainly makes use of sight as a channel to receive the message.
Visual Media
process of visual communication that
organizes and presents information developed through a creative process for a particular purpose.
Graphic Design
3 main types of illustration
- infographics
- cartoon
- photography
VISUAL REPRESENTATION
OF INFORMATION IN A
SIMPLIFIED WAY.
Infographic
A SERIES OF
DRAWINGS THAT TELL A
STORY.
Cartoon
An illustration that provides
opinion or commentary on the
current events or personalities
- Visual medium that engages
the audience
Editorial Cartoon
- LITERALLY MEANS
“DRAWING WITH LIGHT” - PROCESS OF RECORDING
AN IMAGE ON LIGHT-SENSITIVE FILMS
Photography
It Involves the usage of physical medium such as paper, cloth etc.
Print Media
Refers to paper publications (news papers,books, posters, banners, billboards, journals and other materials that are physically printed)
Print Media
Transmits information to a wider and/or farther audience as possible. Immediate transmission of information through signals.
Broadcast Media
Internet is the main gateway in accessing information. Provides connection with people across the globe making
it easy to transmit information
New Media
It is nteractive where 2-way communication is possible which means that you can directly give feedback in the form of comment, like, share and among others.
New Media
1953
The International Business Machine (IBM) shipped its first electronic computers that became known as “701”in the industry.
1969
The Advanced Research Project Network
(APRANET) was created by the US Department of Defense Advanced Research Projects Agency (DARPA).
Developed the first innovation in the emerging Internet architecture: Transmission Control Protocol and the Internet Protocol, now known as TCP/IP
Robert Kahn & Vinton Cerf
A suite of protocols or rules that govern the transmission of data. It was in 1983, when it was universally adopted.
TCP/IP (Transmission control protocol and Internet Protocol)
TIM BERNERS-LEE
1989 ?
1990?
1991?
1995?
1989 – He started as a physicist at the European Center for Nuclear Research (CERN).
1990 – He wrote three fundamental technologies for the internet: HTML, URI/URL, and HTTP.
1991 – He introduced the World Wide Web project to the world.
March 29, 1995 – the free and open World Wide Web was launched to the Philippines.
CATEGORIES OF ONLINE MEDIA
- Interpersonal Communication Media
- Interactive Play Media
- Information Search Media
- Collective Participatory Media
Refers to online media that are used to create and maintain personal relationships.
Interpersonal communication media
Refers to digital games
Interactive Play Media
Refers to online media that are used to store and retrieve information.
Information Search Media
Refers to online media that
centers on creating, sharing
and exchanging information,
ideas and content in online
networks and communities.
Collective Participatory Media
process where several media channels
come together to exist, operate and function in synergy.
Media Convergence
dramatic video and
audio
usually, short
little coverage of
related information
Television
images, audio clips, and/or video clips
more in-depth coverage
links to related information
Internet
still images only,
no audio
more in-depth
coverage
sources for further
information
Newspaper
More quotations from players and coaches;
interviews seem more thorough
More photos; has
greater emotional
impact
Gives a history of the
event-past winners,
past locations, etc.
News Article
Includes quotations,
but they are shorter,
fewer in number, and
less in-depth
Fewer photos; not as
much emotional impact
No history, but there is
a link to an article on
the history of the event
Internet coverage
Several interviews
from the players.
More dramatic video and
audio
There is little coverage
of related information
Television Broadcast
Refers to distinctive facts, information and skills that originate in a community of people sharing the same beliefs, ideas and cultures.
A knowledge that is unique to a specific culture or society, most often it is not written down.
Indigenous Knowledge (IK)
FEATURES OF INDIGENOUS KNOWLEDGE (IK)
- Locally Appropriate
- Restraint in resource exploitation
- Diversified production systems
- Respect for nature
- Human dependence on nature for survival
- Flexibility
- Social responsibility
owned, controlled, and managed by
indigenous peoples. This is for them to develop and produce culturally appropriate information in the languages understood by their specific communities.
Indigenous Knowledge (IK)
Indigenous knowledge signifies a way of life
that has advanced with the local conditions
Locally Appropriate
Production is for survival needs
only; only those necessary for immediate survival are taken from the
environment.
Restraint in resource exploitation
There is no abuse of resources;
various strategies are utilized to avoid risks
Diversifies production systems
: A ‘conservation ethic’ often exists. Here, the
the land is treated as sacred.
Respect for nature
All species are
interrelated; hence, one affects the other.
Human dependence on nature for survival
Indigenous knowledge means adapting to new circumstances and being open to outside knowledge.
Flexibility
There are strong family and community ties,
and with them, feelings
Social Responsibility
Refers to transmission of information through local channels or by which the
culture is preserved, handed down, and
adapted.
Indigenous Communication
Define as forms of media expression that
were conceptualized, produced, and
circulated by indigenous people around the
globe as vehicles for communication.
Indigenous Media
Refers to communicative tools and resources
of indigenous peoples
Indigenous Media
FORMS OF INDIGENOUS MEDIA
- Folk or traditional media
- Gatherings and Social Organizations
- Direct observation
- Records (Written, Carve, Oral)
- Oral Instruction
CHARACTERISTICS OF INDIGENOUS MEDIA
- A culture’s values and beliefs reside in the
stories it tells. - Their language meanings are specific and local which make their communities closely knit.
- They store information in human memories.
4 MEDIA SOURCES AND INFORMATION
- Kapihan
- Balitaktakan
- Kwentong barbero
- Group chats
Refers to a place or session where
community members come together to
share stories over a cup of coffee.
Kapihan
Refers to a discussion or debate where
members are free to voice out their
opinion about a certain topic
Balitaktakan
Filipino idiom that is often associated
to hearsay or news that is not
substantiated, without proof.
Kwentong Barbero
virtual platform where several users
exchange information and communicate
in real time
Group Chats
Refers to a different array of media
technologies that reach a large audience via
mass communication.
Mass Media
refer to channels of communication that
involve transmitting information in some way, shape, or form to large numbers of people
Mass Media
are the intended or unintended
consequences of what the mass media does
Media Effects
6 types of Media effects
- THIRD-PARTY THEORY
- Reciprocal Effect
- Boomerang Effect
- Cultivation Theory
- Agenda-Setting Theory
- Propaganda Model of Media Control
People think they are more immune to media influence than others.
Third-Party Theory
When a person or event gets
media attention, it influences
the way the person acts or
the way the event functions.
Media coverage often
increases self-consciousness,
which affects our actions.
Reciprocal Effect
refers to a media-induced
change that is counter to
the desired change.
Boomerang Effect
states that media
exposure, specifically to
television, shapes our
social reality by giving us
a distorted view on the
amount of violence and
risk in the world.
CULTIVATION THEORY
(George Gerbner)
process whereby the
mass media determine
what we think and worry
about.
the public reacts not to
actual events but to the
pictures in our head,
created by media
AGENDA-SETTING THEORY
(Lippmann/ McCombs and Shaw)
The model tries to understand how
the population is manipulated, and
how the social, economic, and
political attitudes are fashioned in
the minds of people through
propaganda.
PROPAGANDA MODEL OF MEDIA CONTROL
(Herman & Chomsky)
ideas or statements
that are often false or
exaggerated and that
are spread in order to
help a cause, a political
leader, a government,
etc.
Propaganda
HOW TO EVALUATE MEDIA
RESOURCES (5)
- CURRENCY
- RELEVANCE
- AUTHOR/ ANCHOR
4.ACCURACY
5.PURPOSE
place in which literary,
musical, artistic, or reference
materials such as books,
manuscripts, recordings, or
films are kept for use but not
for sale.
Library
MAJOR TYPES OF LIBRARIES (4)
- Academic Library
- Public Library
- School Library
- Special Library
Refers to a global system that
leads computer networks under
the same set of communication
protocols
Internet
Refers to any resource that serves as a means of
communicating to the general public.
Media source
Refers to any person who can be a source of
information or data
Human Source
CLASSIFICATIONS OF MEDIA AND
INFORMATION SOURCES
- PRIMARY SOURCE
- SECONDARY SOURCE
- TERTIARY SOURCE
Immediate, original, uninterpreted, or first-hand accounts of a topic from people who had a direct connection with it
Primary source
Describe, summarize, or discuss information or details originally presented in the primary sources.
Secondary Source
Consists of information that is a distillation and collection of primary and secondary sources.
Tertiary source
What type of source?
- Novels, short stories, poems, Publications, Manuscripts, videos
Primary
Dictionary, Encyclopedia, Magazines, History, Websites, Commentaries
Secondary
Bibliographies, Directories, Almanacs, Guidebooks, Chronologie, Fact books
TERTIARY SOURCE
