- Print - Broadcast - New Media

Media Lit L5-L7 Flashcards by Lance Amores

3 Types of Media

Print
Broadcast
New Media

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Media that focuses on plain text

Print Media

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Media that focuses on illustration

New Media

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SIMPLE AND FLEXIBLE IN NATURE, HAS TEXTUAL DESIGN TO ATTRACT THE READERS and ENABLES LINEAR SEQUENCING OF INFORMATION

Plain Text

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art and technique of arranging the visual
component of the written word. It features textual designs with optical illusions that improve readability and help convey meaning. Fonts and alignment are
parts of it

Typography

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pictures, photos, images, and graphics used
to channel communication using the sense of sight.

Illustration

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general term for any medium that
mainly makes use of sight as a channel to receive the message.

Visual Media

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process of visual communication that
organizes and presents information developed through a creative process for a particular purpose.

Graphic Design

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3 main types of illustration

infographics
cartoon
photography

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VISUAL REPRESENTATION
OF INFORMATION IN A
SIMPLIFIED WAY.

Infographic

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A SERIES OF
DRAWINGS THAT TELL A
STORY.

Cartoon

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An illustration that provides
opinion or commentary on the
current events or personalities
- Visual medium that engages
the audience

Editorial Cartoon

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LITERALLY MEANS
“DRAWING WITH LIGHT”
PROCESS OF RECORDING
AN IMAGE ON LIGHT-SENSITIVE FILMS

Photography

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It Involves the usage of physical medium such as paper, cloth etc.

Print Media

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Refers to paper publications (news papers,books, posters, banners, billboards, journals and other materials that are physically printed)

Print Media

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Transmits information to a wider and/or farther audience as possible. Immediate transmission of information through signals.

Broadcast Media

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Internet is the main gateway in accessing information. Provides connection with people across the globe making
it easy to transmit information

New Media

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It is nteractive where 2-way communication is possible which means that you can directly give feedback in the form of comment, like, share and among others.

New Media

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1953

The International Business Machine (IBM) shipped its first electronic computers that became known as “701”in the industry.

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1969

The Advanced Research Project Network
(APRANET) was created by the US Department of Defense Advanced Research Projects Agency (DARPA).

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Developed the first innovation in the emerging Internet architecture: Transmission Control Protocol and the Internet Protocol, now known as TCP/IP

Robert Kahn & Vinton Cerf

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A suite of protocols or rules that govern the transmission of data. It was in 1983, when it was universally adopted.

TCP/IP (Transmission control protocol and Internet Protocol)

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TIM BERNERS-LEE
1989 ?
1990?
1991?
1995?

1989 – He started as a physicist at the European Center for Nuclear Research (CERN).

1990 – He wrote three fundamental technologies for the internet: HTML, URI/URL, and HTTP.

1991 – He introduced the World Wide Web project to the world.

March 29, 1995 – the free and open World Wide Web was launched to the Philippines.

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CATEGORIES OF ONLINE MEDIA

Interpersonal Communication Media
Interactive Play Media
Information Search Media
Collective Participatory Media

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Refers to online media that are used to create and maintain personal relationships.

Interpersonal communication media

Refers to digital games

Interactive Play Media

Refers to online media that are used to store and retrieve information.

Information Search Media

Refers to online media that centers on creating, sharing and exchanging information, ideas and content in online networks and communities.

Collective Participatory Media

process where several media channels come together to exist, operate and function in synergy.

Media Convergence

dramatic video and audio usually, short little coverage of related information

Television

images, audio clips, and/or video clips more in-depth coverage links to related information

Internet

still images only, no audio more in-depth coverage sources for further information

Newspaper

More quotations from players and coaches; interviews seem more thorough More photos; has greater emotional impact Gives a history of the event-past winners, past locations, etc.

News Article

Includes quotations, but they are shorter, fewer in number, and less in-depth Fewer photos; not as much emotional impact No history, but there is a link to an article on the history of the event

Internet coverage

Several interviews from the players. More dramatic video and audio There is little coverage of related information

Television Broadcast

Refers to distinctive facts, information and skills that originate in a community of people sharing the same beliefs, ideas and cultures. A knowledge that is unique to a specific culture or society, most often it is not written down.

Indigenous Knowledge (IK)

FEATURES OF INDIGENOUS KNOWLEDGE (IK)

1. Locally Appropriate 2. Restraint in resource exploitation 3. Diversified production systems 4. Respect for nature 5. Human dependence on nature for survival 6. Flexibility 7. Social responsibility

owned, controlled, and managed by indigenous peoples. This is for them to develop and produce culturally appropriate information in the languages understood by their specific communities.

Indigenous Knowledge (IK)

Indigenous knowledge signifies a way of life that has advanced with the local conditions

Locally Appropriate

Production is for survival needs only; only those necessary for immediate survival are taken from the environment.

Restraint in resource exploitation

There is no abuse of resources; various strategies are utilized to avoid risks

Diversifies production systems

: A ‘conservation ethic’ often exists. Here, the the land is treated as sacred.

Respect for nature

All species are interrelated; hence, one affects the other.

Human dependence on nature for survival

Indigenous knowledge means adapting to new circumstances and being open to outside knowledge.

Flexibility

There are strong family and community ties, and with them, feelings

Social Responsibility

Refers to transmission of information through local channels or by which the culture is preserved, handed down, and adapted.

Indigenous Communication

Define as forms of media expression that were conceptualized, produced, and circulated by indigenous people around the globe as vehicles for communication.

Indigenous Media

Refers to communicative tools and resources of indigenous peoples

Indigenous Media

FORMS OF INDIGENOUS MEDIA

1. Folk or traditional media 2. Gatherings and Social Organizations 3. Direct observation 4. Records (Written, Carve, Oral) 5. Oral Instruction

CHARACTERISTICS OF INDIGENOUS MEDIA

1. A culture's values and beliefs reside in the stories it tells. 2. Their language meanings are specific and local which make their communities closely knit. 3. They store information in human memories.

4 MEDIA SOURCES AND INFORMATION

- Kapihan - Balitaktakan - Kwentong barbero - Group chats

Refers to a place or session where community members come together to share stories over a cup of coffee.

Kapihan

Refers to a discussion or debate where members are free to voice out their opinion about a certain topic

Balitaktakan

Filipino idiom that is often associated to hearsay or news that is not substantiated, without proof.

Kwentong Barbero

virtual platform where several users exchange information and communicate in real time

Group Chats

Refers to a different array of media technologies that reach a large audience via mass communication.

Mass Media

refer to channels of communication that involve transmitting information in some way, shape, or form to large numbers of people

Mass Media

are the intended or unintended consequences of what the mass media does

Media Effects

6 types of Media effects

- THIRD-PARTY THEORY - Reciprocal Effect - Boomerang Effect - Cultivation Theory - Agenda-Setting Theory - Propaganda Model of Media Control

People think they are more immune to media influence than others.

Third-Party Theory

When a person or event gets media attention, it influences the way the person acts or the way the event functions. Media coverage often increases self-consciousness, which affects our actions.

Reciprocal Effect

refers to a media-induced change that is counter to the desired change.

Boomerang Effect

states that media exposure, specifically to television, shapes our social reality by giving us a distorted view on the amount of violence and risk in the world.

CULTIVATION THEORY (George Gerbner)

process whereby the mass media determine what we think and worry about. the public reacts not to actual events but to the pictures in our head, created by media

AGENDA-SETTING THEORY (Lippmann/ McCombs and Shaw)

The model tries to understand how the population is manipulated, and how the social, economic, and political attitudes are fashioned in the minds of people through propaganda.

PROPAGANDA MODEL OF MEDIA CONTROL (Herman & Chomsky)

ideas or statements that are often false or exaggerated and that are spread in order to help a cause, a political leader, a government, etc.

Propaganda

HOW TO EVALUATE MEDIA RESOURCES (5)

1. CURRENCY 2. RELEVANCE 3. AUTHOR/ ANCHOR 4.ACCURACY 5.PURPOSE

place in which literary, musical, artistic, or reference materials such as books, manuscripts, recordings, or films are kept for use but not for sale.

Library

MAJOR TYPES OF LIBRARIES (4)

1. Academic Library 2. Public Library 3. School Library 4. Special Library

Refers to a global system that leads computer networks under the same set of communication protocols

Internet

Refers to any resource that serves as a means of communicating to the general public.

Media source

Refers to any person who can be a source of information or data

Human Source

CLASSIFICATIONS OF MEDIA AND INFORMATION SOURCES

- PRIMARY SOURCE - SECONDARY SOURCE - TERTIARY SOURCE

Immediate, original, uninterpreted, or first-hand accounts of a topic from people who had a direct connection with it

Primary source

Describe, summarize, or discuss information or details originally presented in the primary sources.

Secondary Source

Consists of information that is a distillation and collection of primary and secondary sources.

Tertiary source

What type of source? - Novels, short stories, poems, Publications, Manuscripts, videos

Primary

Dictionary, Encyclopedia, Magazines, History, Websites, Commentaries

Secondary

Bibliographies, Directories, Almanacs, Guidebooks, Chronologie, Fact books

TERTIARY SOURCE