Prac Res Flashcards
iIt is the most popular way of conducting market research
Primary methods
The differentiating factor of this method is that the researcher relies on collecting data first hand instead of relying on data collected from previous to search
Primary methods
It is the easiest most common and one of the most sought after quantitative research techniques
Survey research
What is the main aim of a survey?
Do widely gather and describe the characteristics of a target population or customers
A type of survey research that is used to collect data from a sample of the target population at a specific point in time
Cross-sectional surveys
It is a survey that is popular in retail, small and medium sized enterprises, and healthcare industries, where they assess customer satisfaction, market trends, and product feedback
Cross-sectional surveys
A type of service which is conducted over an extended period, observing changes and respondent behavior and thought processes
Longitudinal survey
This type of research aims to establish relationships between two or more variables
Correlational research
In this type of research researchers use statistical analysis to identify patterns and trends in the data but it does not determine causality between the variables
Correlational research
It is also known as quasi experimental research, it seeks to determine cause and effect relationships between variables
Causal comparative research
In this type of research, researchers analyze how an independent variable influences a dependent variable, but they do not manipulate the independent variable. Instead, they observe and compare different groups to draw conclusions
Causal comparative research
It is useful in situations where it is not ethical or feasible to conduct true experiments
Causal comparative research
It is a type of research in which it is based on testing theories to validate or disprove them. Researchers conduct experiments and manipulate variables to observe their impact on the outcomes
Experimental research
Type of research that is a powerful method to establish cause and effect relationships
Experimental research
Examples of this research includes studying the effectiveness of a new drug the impact of teaching methods and student performance, or the outcomes about marketing campaign
Experimental research
Examples for this type of research include analyzing the effect of training programs on employee performance, studying the influence of customer support on client retention, investigating the impact of supply chain efficiency and cost reduction
Causal comparative research
Examples for this research includes studying the relationship between stress and depression, fame and money, or classroom activities and student performance
Correlational research
This method of sampling ensures that every individual in the target audience equal chance of being selected for the sample
Probability sampling
In this type of probability sampling, elements or participants of example are selected randomly and this technique is used in studies that are conducted over considerably large audiences
Simple random sampling
Type of probability sampling in which the entire population is divided into strata or groups, and the sample members get chosen randomly from these strata only. It is always insured that different segregated strata do not overlap with each other
Stratified random sampling
In this type of probability sampling researchers divide the population in due clusters often based on geography or demographics
Cluster sampling
In this type of probability sampling only the starting point of the sample is randomly chosen. All the other participants are chosen using a fixed interval
Systematic sampling
How do researchers calculate the interval in a systematic sampling?
Researchers calculate this interval by dividing the size of the study population by the target sample size
Method where the researchers knowledge and experience guide the selection of samples
Non probability sampling
For this type of non probability sampling the elements or participants are chosen on the basis of their nearness in the researcher
Convenience sampling
Researchers select samples one after another over a significant period for this non-probability sampling
Consecutive sampling
A non probability sampling in which researchers use their understanding of target traits and personalities to form groups or strata. They then choose samples from each stratum based on their own judgment
Quota sampling
A non-probability sampling used when the target audiences are difficult to contact and interviewed for data collection. Researchers start with a few participants and then ask them to refer others, creating a snowball effect
Snowball sampling
A non probability sampling in which researchers rely solely on their experience and research skills to handpick examples that they believe will be most relevant to the study
Judgmental sampling
It is a data analysis technique that evaluates the performance of organizations internally and externally done it helps them develop effective improvement strategies
SWOT analysis
A data analysis technique that uncovers how individuals may complex purchasing decisions. It involves considering trade-offs in their daily activities when choosing for the list of product or services options.
Conjoint analysis
A data analysis technique which is a statistical market analysis method that reveals relationships, patterns, and trends within various research study parameters
Cross-tabulation
I data analysis technique that helps analyze the reach and frequency of favorable communication sources. It provides insights into the potential of a target market
TURF analysis
It is also known as desk research
Secondary quantitative research methods
It is a quantitative research method that plays a crucial role in validating data collected through primary quantitative research
Secondary quantitative research method
it has become Vast repository data, making it easier for researchers to access a wealth of information.
Data available on the Internet
They often conduct extensive research and public report. These reports cover a wide range of topics providing researchers with reliable and comprehensive data
Government and non-government sources