PURCOM 213: Lesson 2

Question 1

These are the METAPHORICAL, SIMPLIFIED, and SYSTEMATIC REPRESENTATION of the communication processes which forms general perspectives on communication.

Answer 1

Communication Models

Question 2

3 General Models of Communication

Answer 2

• Linear Model
• Transactional Model
• Interactive Model

Question 3

This is a SIMPLE ONE WAY of communication.

Answer 3

Linear Model

Question 4

The message flows in a STRAIGHT LINE from sender to receiver.

Answer 4

Linear Model

Question 5

In this model, both the sender and receiver EQUALLY PLAY THEIR ROLE in the process of communication.

Answer 5

Transactional Model

Question 6

This shows a TWO WAY PROCESS of communication.

Answer 6

Transactional Process

Question 7

This model is SOMEHOW SIMILAR to transactional model, which shows a two-way process of communication.

Answer 7

Interactive Model

Question 8

However, this is mostly shown using MASS COMMUNICATION and COMMUNICATION TECHNOLOGY.

Answer 8

Interactive Model

Question 9

5 DIfferent Models of Communication (SLABS)

Answer 9

• Shannon-Weaver Model
• Lasswell’s Model
• Aristotle’s Model
• Berlo’s Model
• Schramm’s Model

Question 10

It is only focused on SPEAKER and SPEECH.

Answer 10

Aristotle’s Model

Question 11

Aristotle’s model is mainly focused on _________ and _________.

Answer 11

SPEAKER and SPEECH

Question 12

What model is this?

Speaker —> Speech —> Occasion —> Audience —> Effect

Answer 12

Aristotle’s Model

Question 13

Who developed Lasswell’s communication model?

Answer 13

Harold D. Lasswell

Question 14

How many components does Lasswell’s model of communications have that are used as an analysis tool for EVALUATING the communication process?

Answer 14

5 Components

Question 15

What communication model is this?

COMMUNICATOR –> MESSAGE –> MEDIUM –> RECEIVER –> EFFECT

Answer 15

Lasswell’s Communication Model

Question 16

Who created and developed the Shannon-Weaver communication model?

Answer 16

Elwood Shannon and Warren Weaver

Question 17

This model is also referred to as MOTHER OF ALL MODELS.

Answer 17

Shannon-Weaver Model

Question 18

What communication model is this?

SENDER –> ENCODER –> CHANNEL –> DECODER –> RECEIVER

Answer 18

Shannon-Weaver Model

Question 19

Model of Communication that represents the process of communication in its SIMPLEST FORM.

Answer 19

Berlo’s Model

Question 20

Who developed Berlo’s communication model?

Answer 20

David Berlo

Question 21

This DESCRIBES the different components that form the basic process of communication.

Answer 21

Berlo’s SMCR Model of Communication

Question 22

The acronym SMCR stands for what?

Answer 22

• Sender
• Message
• Channel
• Receiver

Question 23

The most COMMONLY TAUGHT and widely used theory of communication 1940s.

Answer 23

Schramm’s Model of Communication

Question 24

Who proposed the most commonly taught and widely used theory of communication?

Answer 24

Wilbur Schramm

Question 25

This model views communication as a process that takes place BETWEEN a SENDER (TRANSMITTER) and a RECEIVER.

Answer 25

Schramm’s Model of Communication

Question 26

The Five(5) Primary Elements in Aristotle’s Model

Answer 26

• Speaker
• Speech
• Occasion
• Audience
• Effect