PURCOM 213: Lesson 2 Flashcards
These are the METAPHORICAL, SIMPLIFIED, and SYSTEMATIC REPRESENTATION of the communication processes which forms general perspectives on communication.
Communication Models
3 General Models of Communication
- Linear Model
- Transactional Model
- Interactive Model
This is a SIMPLE ONE WAY of communication.
Linear Model
The message flows in a STRAIGHT LINE from sender to receiver.
Linear Model
In this model, both the sender and receiver EQUALLY PLAY THEIR ROLE in the process of communication.
Transactional Model
This shows a TWO WAY PROCESS of communication.
Transactional Process
This model is SOMEHOW SIMILAR to transactional model, which shows a two-way process of communication.
Interactive Model
However, this is mostly shown using MASS COMMUNICATION and COMMUNICATION TECHNOLOGY.
Interactive Model
5 DIfferent Models of Communication (SLABS)
- Shannon-Weaver Model
- Lasswell’s Model
- Aristotle’s Model
- Berlo’s Model
- Schramm’s Model
It is only focused on SPEAKER and SPEECH.
Aristotle’s Model
Aristotle’s model is mainly focused on _________ and _________.
SPEAKER and SPEECH
What model is this?
Speaker —> Speech —> Occasion —> Audience —> Effect
Aristotle’s Model
Who developed Lasswell’s communication model?
Harold D. Lasswell
How many components does Lasswell’s model of communications have that are used as an analysis tool for EVALUATING the communication process?
5 Components
What communication model is this?
COMMUNICATOR –> MESSAGE –> MEDIUM –> RECEIVER –> EFFECT
Lasswell’s Communication Model
Who created and developed the Shannon-Weaver communication model?
Elwood Shannon and Warren Weaver
This model is also referred to as MOTHER OF ALL MODELS.
Shannon-Weaver Model
What communication model is this?
SENDER –> ENCODER –> CHANNEL –> DECODER –> RECEIVER
Shannon-Weaver Model
Model of Communication that represents the process of communication in its SIMPLEST FORM.
Berlo’s Model
Who developed Berlo’s communication model?
David Berlo
This DESCRIBES the different components that form the basic process of communication.
Berlo’s SMCR Model of Communication
The acronym SMCR stands for what?
- Sender
- Message
- Channel
- Receiver
The most COMMONLY TAUGHT and widely used theory of communication 1940s.
Schramm’s Model of Communication
Who proposed the most commonly taught and widely used theory of communication?
Wilbur Schramm
This model views communication as a process that takes place BETWEEN a SENDER (TRANSMITTER) and a RECEIVER.
Schramm’s Model of Communication
The Five(5) Primary Elements in Aristotle’s Model
- Speaker
- Speech
- Occasion
- Audience
- Effect
