Protecting intellectual property - patents Flashcards
1
Q
why do businesses do this?
A
maintain usp and maximise roi
reduce threat of competition
2
Q
What is a trademark?
A
Signs, logos, symbols or words that distinguish a company from others
3
Q
Example
A
Christian Louboutin - red sole
Kit Kat - have a break have a kit kat
4
Q
What is a patent?
A
Holder is only user of invention
5
Q
How can a product be protected by patent?
A
New, innovative, capable of industrial application
No theories
6
Q
Example
A
Hoover copied Dyson’s technology
Compensated 4m
7
Q
What is copyright
A
Legal protection against material
8
Q
Example
A
Peppa pig brand worth 2.7 m when copyrighted
Brand sells when applied to products
