economies of scope Flashcards

1
Q

what is it?

A

lower costs per unit due to a wider range of products, rather than specialising in a limited number of products

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2
Q

Example

A

Hypermarkets (walmart), Amazon, Zara

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3
Q

benefits to business

A

lower costs per unit, total profit, lower price
more customers.. loyalty.. market share.. barrier to entry

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