Marketing Mix - Promotion Flashcards
1
Q
What is promotion?
A
making customers aware to boost sales
2
Q
What factors influence promotion?
A
Stage in life cycle
core benefit
competition
objectives
target market
3
Q
What is the promotional mix?
A
advertising, sales promotion, personal selling, pr, direct marketing
4
Q
What is personal selling?
A
door-to-door, visiting offices
interactive
high cost
labour intensive
5
Q
What is sales promotion?
A
Short term incentive
vouchers, limited time
Entices customers
they expect this in the long term too
6
Q
What is direct marketing?
A
Sending emails direct
personal
spam?
7
Q
What is public relations?
A
Building image and reputation
expensive
easily destroyed
8
Q
What is branding?
A
logos, slogans
9
Q
What is merchandising?
A
associated products
10
Q
Above the line
A
mass media
reach out
11
Q
Below the line
A
direct specific
