Marketing Mix - Process Flashcards
1
Q
What is the process?
A
How customers interact with business
2
Q
How can the process be improved?
A
deal with customers promptly
empower staff
reduce inefficiency
enhance experience
communicate
3
Q
Examples of this
A
Customer service desks
Easy to navigate layout
Always stocked
online and instore
4
Q
How do sainsburys use the process
A
Demand based tills
Self Scanner as you shop
