Digital Marketing and e-commerce Flashcards
1
Q
What is digital marketing?
A
satisfying customer needs via technology
2
Q
What is m-commerce
A
purchasing goods via a mobile
3
Q
what is e-commerce
A
purchasing goods online
4
Q
why is it cost-effective
A
use social media as a database
no physical store
5
Q
what is e tailing
A
electronic retailing
6
Q
why is it beneficial
A
selling process easier, small businesses can reach a wider audience
7
Q
why is e commerce not always beneficial
A
some services need to be in person
8
Q
What are some examples
A
social media - twitter, instagram
e tailing - amazon, asos
m commerce - just eat uber eats
devices - phone or laptop
