mission MR WHITE Flashcards
1
Q
What is a mission statement?
A
An overriding goal of the business.
2
Q
What are the four aspects of a mission statement?
A
Specific, Clear, Positive about product, Persuasive.
3
Q
What are some criticisms of a mission statement?
A
Often too general and a PR exercise, they aren’t often a true reflection of the business,
4
Q
What are business objectives?
A
Results, targets or intended outcomes.
5
Q
Why do businesses need objectives?
A
For focus, growth, targets and to measure performance.
6
Q
What do all objectives need to be?
A
Specific, measurable, achievable, relevant and time based.
7
Q
What are some typical business objectives?
A
Profit, ROI, Cash flow, Market Share, Corporate image.
