Marketing Mix - Place Flashcards
1
Q
What is place
A
distribution
channels built up of intermediaries
2
Q
what are the 3 channels?
A
Producer - Wholesaler - Retailer - Customer
Producer - Agent - Customer
Producer - Customer
3
Q
What is a retailer?
A
deals directly with customer
store, franchise
4
Q
What is a wholesaler?
A
buy large quantities from produces and sell in smaller quantities to retailers
add margins when selling to retailer
5
Q
What is an agent?
A
Sell product
hold no stock
commission
6
Q
Physical place?
A
face to face
try before you buy
7
Q
Online place?
A
Easy to access
virtual
