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A-level Business > Marketing Mix - Physical Environment > Flashcards

Marketing Mix - Physical Environment Flashcards

1
Q

What is the physical environment?

A

Tangible features

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2
Q

Why is the pe important?

A

enhances experience

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3
Q

What are some examples

A

Reception
Letterheads
Websites
Signs
Layout
Uniforms

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4
Q

Why is it beneficial?

A

Appeases people
Good reputation

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5
Q

Real world

A

Not important for Amazon, online and warehouses

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A-level Business (79 decks)

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