Problem 6 Flashcards
What is social influence?
Process whereby attitudes and behaviour are influenced by the real or implied presence of their people
What are norms?
Attitudinal and behavioral uniformities that define group membership and differentiate between groups. We think norm is appropriate = standard for behavior
> Leadership plays a big role in the construction of norms and influence and persuasion
What is compliance?
(No internal change) public change in behavior ,expressed attitudes in response to group pressure
Child cleans room only if parents are watching
What is persuasive infkuence?
(Internal change)
Subjective acceptance
Child cleans room if no one is watching
Reference groups : change our attitudes
Membership groups: we belong to (I am a student but I hate being a student
What is the dual process dependency model?
Two influences dependency on others for
Social approval
Info about reality
What are the 6 types of power influence?
Reward power
Coercive power
Informational power
Expert power
Legitimate power
Referente power
What is the reward power?
The ability to give or promise rewards for compliance
Capacity to influence others resisting their influence= power
Whatbis coercive power,
The ability to give or threaten punishment for non compliance
Power= leadership position in a group with power
What is informations power
The targets belief that the influences has more information than oneself
Those with influence in a group have power
What is expert power?
The targets belief that the influencer has generally greater expertise and knowledge than oneself
What is the legitimate power?
The targets belief that the influencer is authorized by a recognized power structure to command and make decisions
What is referente power?
Identification with attraction to or respect for the source of influence
Obedience to authority
Milgram experiment Yale
What is an agentic state?
Frame of mind and thought by Milgram to characterize unquestioning obedience people as agents transfer personal responsibility to the person giving orders
What are the factors influencing obedience?
Immediacy of the victim : how close or obvious the victim is to the participant
Empathy: seeing someone as a person like oneself and empathize with their thoughts and feelings (Eg pregnant woman express greater commitment to pregnancy after seeing the first uktrasound)
Immediacy if the authority figure
How close or obvious the authoritarian person is from the participant
Group pressure
Actions of the others help to confirm that it is either legitimate or illegitimate to continue something
What are the ethics of milgram
1) participants were now given the impression they can stop and leave
2) deception as true nature was not explained
3) Not as important to harm people long term(Only 1.3 regretted participating but some long term damage)
Conformity formation/influence of norms
Frame of reference: range if subjectively conceivable positions that relevant people can occupy in a particular context in some attitudinal or behavioral dimension
It explains the origin of social norms
What is auto mines is: optical illusion in which a pin point of light is shining in complete darkness appears to move about
What is the most effective way to change people’s behavior?
Normative pressure
What is group pressure?
Different reasons for yielding ( Sachs experiment on conformity = Aschs paradigm (elevator experiment)
- Most participants felt that their perceptions may have been inaccurate and that he group was actually correct
- some did not believe that the group was correct but simply went along with the group in order to not stand out
What kind of people confirms the most?ondividual and group characteristics
Low self esteem
High need for social support or approval
Need for self control
Low IQ
High anxiety
Feelings of self blame and insecurity in the group
Feelings of inferiority
Feelings of relative low status in the group
Women conform a little more then men in public interactive settings
Cultural norms: conformity is lower in individualist western societies but is still high
What are situational factors?
May be more important than personal
Conformity is strongest with 3-5 people any other people will be put in one of the categories
Conformity is linear if it is a decision with no right answer kkke taste in music
What is group unanimity?
People are not as easily confirmed if either person speaks against the majority
What is the process of conformity
Informational influence and normative infkuence
What is informational influence?
An influence to accept information from another as evidence about reality
—> makes us feel confident about our perceptions beliefs and feelings
What is normative influence?
An influence to conform to the positive expectation of others to gain social approval or to avoid social disapproval
What is referent informational influence?
Pressure to conform to a group norm that defines us as a group member
1) other people are a source of info
2) we belong to the group
3) we adapt the group norms
4) therefore we confirm not because of people
Meta contrast principle
Norm that distinguishes between I group and outgroup
