Pricing Decisions (6) Flashcards
Non-financial factors for pricing decisions (Company)
Company objectives - sales, market share, long-term or short-term
Non-financial factors for pricing decisions (Competition)
Competition and markets - competing products and reaction of competitors
Non-financial factors for pricing decisions (Capacity)
Production capacity - demand may exceed supply
Non-financial factors for pricing decisions (Life cycle)
Product life cycle - introduction, growth, maturity, decline
Non-financial factors for pricing decisions (Superior)
Superior innovation, technology or quality - may set higher prices
Non-financial factors for pricing decisions (Customer)
Customers’ buying power
Non-financial factors for pricing decisions (Other)
Other products in range - displacing or supplementary
Non-financial factors for pricing decisions (Resources)
Availiability of resources
Non-financial factors for pricing decisions (Staff)
Impact on staff
Non-financial factors for pricing decisions (Customers)
Impact on customers
Non-financial factors for pricing decisions (Reactions)
Competitors’ reactions
Non-financial factors for pricing decisions (Opportunity)
Opportunity costs
Non-financial factors for pricing decisions (Products)
Impact on other products
