Performance Measurement (2) Flashcards
Limitations of ratios (useful)
Not useful on their own
Limitations of ratios (carefully)
Must be carefully defined
Limitations of ratios (inflation)
Inflation needs to be adjsuted for - often forgotten
Limitations of ratios (calculating)
Different basis of calculating between companies
Limitations of ratios (historic)
Based on hisotircal costs - is this an accurate reflection of the future
Strengths of ratios (measure)
Easier to understand than absolute measures
Strengths of ratios (changes)
Easier to look at changes over time`
Strengths of ratios (performance)
Puts performance into context
Strengths of ratios (targets)
Can be used as targets
Strengths of ratios (results)
Summarise results
Limitations of ratios (monetary terms)
Focus only on variables expressed in monetary terms, ignore non-monetary variables
Limitations of ratios (past)
Focus on past
Limitations of ratios (convey)
Do not convey full picture of a company’s performance
Limitations of ratios (short-term)
Focus on the short-term
Performance measures in service quality?
Number of complaints
Proportion of repeat bookings
Customer waiting time