persuasive Unit notes

Question 1

what does ethos mean

Answer 1

character, focus is the speaker

Question 2

ethos example

Answer 2

honest, sincerely, trustworthy, caring and informed

Question 3

what does logos mean

Answer 3

logic, focus is ideas of message

Question 4

logos example

Answer 4

facts, statics, causing and effect evidence, and research

Question 5

what does pathos mean

Answer 5

to experience or suffer, focus is audience

Question 6

pathos example

Answer 6

love, partatism, greed, guilty, and anger

Question 7

group mentality (mob mentality)
-desire to fit in
-everyone else is doing it
-appeal: pathos
-target audience? (younger audience)

Answer 7

bandwagon

Question 8

McDonald’s over 99 billion people served/ everyone does it why not us

Answer 8

bandwagon example

Question 9

-Creates blind spot
-highlight good
-ignore competitors
-selective info…sneaky!
One-sided
-appeal: pathos

Answer 9

card stacking

Question 10

-33 people wrote in support of our decision to ban food in high school classes// aout of 500, does not look good
-burger king’s fries have 30% fewer calories// then what, actually amount

Answer 10

card stacking example

Question 11

-connects a person to product, idea, item
-can use celebrities, no always though
-appeal: ethos

Answer 11

endorsement

Question 12

-Oprah’s book club
-nationwide Insurance using Peyton Manning

Answer 12

endorsement example

Question 13

-introduces a dreaded circumstance and follows up with a behavior needed to avoid the horrible event
-Do this… or else
- Appeal: pathos

Answer 13

scare tactics

Question 14

-stop climate change before it changes you( person with a fish for a head)
-spare parts for humans are not as original as those for cars: don’t drink and drive ( person who is missing a leg is shown) =ethos

Answer 14

scare tactics example

Question 15

-Gain credibility & trust
-”of the people” -just like you
-Relatable
Speaker/ company understands your life and needs
-politicians like this
-Appeal: ethos

Answer 15

plain folks appeal

Question 16

Hillary Clinton ad: she will get the job done. For us.
Not flashy, in a common place, interacting with people, no security, plainish clothes

Answer 16

plain folks appeal example

Question 17

-repeating key phrases, ideas, images (logo)
-enforces ideas
-Appeal- could be a mix- depending on commercial

Answer 17

repetition and anaphora

Question 18

-”Dream” Speech ( i have a dream is repeated often)
-call JG wentworth, 877 cash now

Answer 18

repetition and anaphora example

Question 19

-creating stronger impact by reason 3 times
-short. Memorable. Powerful
-Equal length
-same grammatical structure
-Appeal: Pathos

Answer 19

Rule of 3

Question 20

-Subway: Subway eat fresh
-Reduce, Reuse, Recycle
-Mcdonald Big Mac: big. beefy. Bliss.

Answer 20

rule of 3 example

Question 21

-word connotations- positive or negative
-sway the way you see person, product, idea
-Appeal: Pathos

Answer 21

loaded words

Question 22

-house or home (home: it sounds sweater)
Pearl Harbor, FDR
-”a day that was really bad.”
-A day that will live in infamy
-infamy= evil, wicked
-Brawny paper towel
-tough, strong, clean up a mess

Answer 22

loaded words example

Question 23

-if you buy this you have:
-weaoth, Elegance, good taste, or intelligence
-Appeal: Pathos

Answer 23

snob appeal

Question 24

-Example- Introducing Tiffany Diamond… when only the best will do

Answer 24

snob appeal example

Question 25

-def→ ads that throw in “extras” to encourage buying
-”promise”
-Appeal: Pathos, Logos, Ethos

Answer 25

incentives and guarantees

Question 26

-prizes in cereal boxes
- order within the next 30 minutes and receive another pair of Mom jeans for FREE!!

Answer 26

incentives and guarantees example

Question 27

Eat more chickin( signs held by cows)
-chicken is supposed to be spelled wrong

Answer 27

Humor example

Question 28

-link person, product, idea to bad things
-loaded word often involved
-sid-by-side comparison of 2 products
-make one look better
-consider trustworthiness
-Appeals: eoth( attempt), pathos and logos( maybe)

Answer 28

name calling

Question 29

Whopper vs big mac (hmm seems more like a medium Mac) whopper is larger in
-straw in going into the pepsi but the straw will not go into the coke( hands are made and are holding the straw out)

Answer 29

name calling example

Question 30

-pose question
-get audience think about answer
-logical answer is implied
-push time in direction

-Appeal: pathos( question might add more)

Answer 30

rhetorical question

Question 31

-got milk ( if you don’t let’s add it to the grocery list)

Answer 31

rhetorical question example

Question 32

-group you are persuading
Generalization
-must consider
-age, gender, Occupation, interests/ hobbies, needs, likes/ dislike
-colors, fonts, images, wording

Answer 32

target audience

Question 33

-little kids: big words, bright colors
-adults: black and white, sophisticated

Answer 33

target audience example

Question 34

-Distract through humor
- wordplay and puns
-playful, happy, light-hearted
-laughter-happy association to product
-appeal: pathos

Answer 34

humor