Paper3 Contemporary Issues: Commercialisation And The Media

Question 1

factors leading to commercialisation of sport: growing spectatorship

Answer 1

-more people play sports
-more spectatorship, more money is attracted to sports

Question 2

factors leading to commercialisation of sport: more media interest

Answer 2

events are televised leading to companies wanting to sponsor events and performers

Question 3

factors leading to commercialisation of sport: professionalism

Answer 3

professionals are more likely to attract sponsorship

Question 4

factors leading to commercialisation of sport: advertising

Answer 4

-sports present opportunities to sell more goods
-in return sport is promoted and participation increases

Question 5

factors leading to commercialisation of sport: sponsorship

Answer 5

-leads to increased publicity and sales and provides free clothing/equipment or financial support

Question 6

positive effects of the commercialisation of sport on the sport

Answer 6

-promote themselves, more participation/spectators, increased revenue
-more money means more facilities
-commercial investment can develop all parts of sport

Question 7

positive effects of the commercialisation of sport on society

Answer 7

-sponsorship helps to promote the idea of fair play

Question 8

positive effects of the commercialisation of sport on the performers

Answer 8

-receive kit and equipment
-fund accommodation and travel
-can spend more time training and competing

Question 9

positive effects of the commercialisation of sport on spectators

Answer 9

-commercially supported events can provide a more exiting spectacle
-play-back technology
-more competition on some sports increasing accessibility

Question 10

negative effects of the commercialisation of sport on the sport

Answer 10

-less popular sports attract less sponsorship
-female and disabled events may lose out on commercial investment because they are less popular

Question 11

negative effects of the commercialisation of sport on society

Answer 11

-some sportspeople are more marketable than others
-this shows that success can be based on factors other than talent

Question 12

negative effects of the commercialisation of sport on performers

Answer 12

-pressure to perform to keen sponsorship
-pressure could lead to deviance
-companies require a lot of the performers time
-performers feel they have little control over their careers

Question 13

negative effects of the commercialisation of sport on spectators

Answer 13

-actual sport can take 2nd place to advertisement
-at live events advertising can be overwhelming
-spectators may not agree with companies ethics
-spectators may not want their team associated with particular brands
-

Question 14

forms of coverage of sport

Answer 14

-television
-printed press
-radio
-internet
-social media
-cinema

Question 15

reasons for change in the 1980s

Answer 15

-little attention paid to female sports
-football hooliganism was rife and heavily shown by the media
-in the 1990s satellite TV was introduced and tv companies paid to show sports on TV
-different types of media are available and it is global
-many sports are now accessible however female, minority and disabled sports are still underrepresented

Question 16

positive effects of the media on performers

Answer 16

-raise the profile of performers
-help develop a performers career

Question 17

positive effects of the media on sport

Answer 17

-raise the profile of sport
-boost participation numbers
-increase financial revenue
-attract more funds
-more coverage to minority and disabled sports

Question 18

positive effects of the media on spectators

Answer 18

-increases spectator numbers
-more accessible to a wider audience
-24/7 coverage is available

Question 19

negative effects of the media on performers

Answer 19

-promote sensational news which increases pressure

Question 20

negative effects of the media on sports

Answer 20

-can highlight negative aspects e.g., football hooliganism

Question 21

negative effects of the media on spectators

Answer 21

-can provide negative coverage
-cost of subscriptions can be prohibitive

Question 22

sport as a comodity

Answer 22

-sport is an article that can be sold to different media outlets or companies

Question 23

golden triangle

Answer 23

-the interdependence and influence of 3 factors: sport, sponsorship and the media.
-each aspect influences others