Paper 1 Review Flashcards
principles of the SCLOA
- human beings are social animals and we have a basic need to belong
- culture influences behavior
- humans are social animals and so have a social identity
- people’s views of the world are resistant to change
social identity theory
this is based on the assumption that individuals strive to improve their self image by trying to enhance their self esteem based on their personal identity and social identity - by connecting with groups that meet two conflicting needs: inclusiveness and individuality
conformity
a change of behavior towards someone or something because of pressure
cultural dimensions
an aspect of culture that can be measured relative to other culture and they explain the differences in behavior as a consequence of culture
social identity theory for principle 3
people have groups that they are a part of and it is a large part of their social identity
stereotyping
the cognitive process of categorizing people into groups based on visual cues such as gender, nationality, race, religion and body appearance
principle 1
human beings are social animals and we have a basic need to belong
stereotyping for principle 4
stereotypes are very resistant to change because of confirmation bias
confirmation bias
people look for and remember information to back up their stereotypes and disregard information that doesn’t support their stereotype
Asch experiment date
Asch, 1955
Asch experiment aim
to determine the effect of group pressure in a situation involving line judgements
principle 2
culture influences behavior
Asch experiment method
the subject was placed in a room with 5 other people, all male, who appeared to be participants. A picture of a line was shown, and then 3 lines. The participants were asked to state which line was closest to the first in length. the confederates occasionally gave the wrong answer
Asch experiment findings
about 75% of the participants agreed with the wrong answer at least once. When asked later, they stated that they knew it was the wrong answer, but that they did not want to be against the group or ruin the results of the experiment
Robber’s Cave study date
Muzafer and Sherif, 1954
principle 3
humans are social animals and so have a social identity
Robber’s Cave study aim
to determine if kids randomly brought together and given a common goal will create a hierarchical structure, and to determine if two in-groups that are made to compete against each other will become hostile to each other
Robber’s Cave study method
two groups of 12 year old boys were brought separately to summer camps and given tasks to accomplish. Then the groups were pitted against each other.
Robber’s Cave study findings
each group developed a social hierarchy and even created a name for their group and, once pitted against each other, they were hostile to the other group
What is the SCLOA?
it is the study of how culture and society can affect behavior
research methods at the SCLOA
experiments, case studies, interviews, correlational studies, observational studies and surveys
triangulation
when researchers incorporate two or more types of research methods to investigate the same aspect
principle 4
people’s views of the world are resistant to change
experiments
are used to determine cause and effect relations, usually more qualitative with SCLOA because it is mainly observations of behavior
Asch experiment evaluation
ecological validity low because the experiment is lab based and highly controlled
observational studies
used to observe the participants in their natural environment
covert observation
a type of observational study where the participants do not know that they are being observed
covert observational evaluation
strengths are that researchers can observe where outsiders are not usually allowed but weaknesses are that it is difficult to take notes or get the full story
Cult Infiltration study date
Festinger, 1956
Cult Infiltration study
in Chicago there was a cult that believed the world would end on Dec. 21 and that as long as they followed the correct rituals and stayed away from non-believers, they would be rescued by flying saucers. Festinger and his team became cult members in order to study them
Stanford Prison experiment date
Zimbardo, 1971
Stanford Prison experiment
university students were selected to create a simulation of prison in the basement of Stanford. They were randomly assigned to be 11 guards and 10 prisoners
Stanford Prison experiment ethical concerns
emotional harm: prisoners were treated badly by the guards
informed consent: not all of the information about the experiment was presented at the beginning
right to withdraw: the participants didn’t feel like they could leave, especially because of Zimbardo asking them to stay
Milgrim’s Shock experiment date
Milgrim, 1963
Milgrim’s Shock experiment
participants, as teachers, were instructed to shock a learner if they could not identify the correct pairs of words. If the teacher stopped, they were prodded on by an authority figure in a lab coat
Milgrim’s Shock experiment ethical concerns
deception: the participants were deceived about the aim of the study and about the learner
stress: they experienced stress from shocking the learner and when they realized what the experiment was actually about
right to withdraw: the participants were prodded continually by the authority figure
attribution theories
look at how people explain and interpret casual relationships in the social world
Heider’s attribution theory
- people look for causes and reason or other’s behavior because they feel their are motives behind behavior
- people construct their own theories on why people act the way they do
- people do this because they want to understand, control and predict their environment
dispositional attribution
personal or internal reasons for behavior
situational attribution
external or environmental reasons for behavior
discounting principle of attributions
we discount other possible causes when we believe one is most likely and we are more likely to give one factor all the credit when several factors may be at play
actor/observer effect
people attribute their own behavior to situational factors and attribute others’ behavior to dispositional factors
Azande study date
Heider, 1944
Azande study
a granary doorway collapsed and killed several people. the Azande believed it was witchcraft when really it was termites. They continued to believe it was witchcraft after learning about the termites
Football Study date
Lau and Russel, 1980
Football study
American football coaches and players tend to credit wins to dispositional factors (physically fit, hard work, talent) and losses to situational factors (weather, injuries, bad refs)
self-serving bias
when people attribute success to dispositional factors and failures to situational factors (this is culturally related error)
reasons for self-serving bias
- protect self esteem
2. we expect to succeed at tasks so we attribute it to skill to give us more control
Kashima and Triandis study date
1986
Kashima and Triandis study
when participants were asked to remember details of pictures of unfamiliar countries, Americans attributed success to ability and Japanese attributed failure to ability
modesty bias
the attribution of failures to ability, common in collective cultures
Formation of stereotypes
personal experience: the less contact one has with a group, the more likely they are to form stereotypes about that group
gatekeepers: the media, parents and other people we are in contact, especially from our in-groups
grain of truth hypothesis
one experience leads to a conclusions being generalized to a group