Music videos

Question 1

Examples of what Justin Bieber has posted on his instagram

Answer 1

• Images of him and his daughter
• Press photo of Bieber with Chance the Rapper
• Screenshot of a note where Bieber directly addresses his fans

Question 2

Why would Bieber post image of him and his daughter

Answer 2

These videos and images give fans a glimpse into Justin and Hailey’s personal life, helping Bieber to appear relatable to the average person rather than just a very wealthy celebrity that no one can relate to.

Question 3

Why would Bieber post a press photo of himself and Chance the Rapper

Answer 3

Shows that Bieber is an in-demand professional, as well as showing that he is a part of A-list celebrity circles

Question 4

Why could Bieber post a screenshot of a note where he directly addresses his fans

Answer 4

In it he expressed his Christian faith and shared the message of hope and perseverance during the difficult times of the Covid - 19 epidemic

Question 5

What does the variety of Justin Bieber’s social media page show

Answer 5

The variety of content - from candid photos to staged press content, promotions and others indicates that Bieber posts to his own account himself but also has social media managers whop post the professional content

Question 6

What is the significance of Bieber having thousands and thousands of comments from fans

Answer 6

Creates the impression that fans can communicate directly with Bieber, but the fact that he has 176 million followers means that this is an illusion, and the chances of interacting with him are very unlikely

Question 7

How many instagram followers does Bieber have

Answer 7

176 million

Question 8

What were the audience responses to the intentions video

Answer 8

• The video spurred on an increase of donations t6o the charity, with over $10,000 being raised by fans in the first three days alone
• Critics and commentators praised the socially aware and ‘moving’ video
• ## Fans on social media praised Bieber for giving marginalised women a platform in this video

Question 9

When was intentions released

Answer 9

7th february 2020

Question 10

How many views on YouTube did Intentions get

Answer 10

385 million

Question 11

How could the role of Bieber in the video be perceived

Answer 11

Bieber’s role as a wealthy white celebrity who gives POC gifts and opportunities could be viewed as a positive act of altruism or as a form of publicity

Question 12

What does the neighbourhood convey in intentions

Answer 12

The neighbourhood is indicated to be predominantly African American which hints at the social issues of the segregated area of cities such as LA, where white suburbs are much wealthier and have better facilities

Question 13

How does intentions positively represent POC

Answer 13

Everyone in the video is hardworking, caring and friendly. There are aspects of African American culture that are framed positively such as the style of dancing in the group scenes.

Question 14

In intentions all three women are shown to be experiencing difficult circumstances - what des this highlight

Answer 14

Highlights that women of colour in the USA have more struggles due to discriminations and societal inequality than white men such as Bieber.

Question 15

Significance of the use of the hand held camera in intentions

Answer 15

The camera is moving freely and follows around the action. ion a way that is visually reminiscent of documentary film-making. Adds to the effect that this is a real event.

Question 16

Significance of the use of shallow depth of field

Answer 16

Makes the video appear professional and of high production value.,

Question 17

Representation of men in Intentions

Answer 17

• The lack of adult men in the video focuses on the three featured women. The absence may be intentional so as to not dilute the focus of the video’s message.
• Bieber and Quavo are shown being emotional through embracing and interacting with these women ion open and emotive ways
• Unconventional representation of masculinity as young boys /men are being happy, playful and supportive of women.

Question 18

Representations of women in intentions

Answer 18

• Women are shown as being friendly, caring and hard-working
• Some of the representations are stereotypical such as women being caregivers, mothers and teachers
• Women’s appearances and bodies are not sexualised for a male spectator
• Wide array of body types, ages and clothing displayed among the women, a more diverse and realistic representation than is conventional for mainstream music videos.

Question 19

Star persona of Justin Bieber

Answer 19

• Has a large, dedicated fan base but is divisive in mainstream media
• Regarded as a very talented singer and vocalist
• Past behaviour like drink driving and violence Bieber has a reputation of being irresponsible and detached from reality.

Question 20

Significance of panning shots in intentions

Answer 20

During the outside dancing scenes, the camera pans up and down adding to the energy of the scene

Question 21

Significance of wide shots in intentions

Answer 21

Allows for dozens of people to all dance and interact together, creating a sense of community spirit

Question 22

Significance of close-ups in intentions

Answer 22

`makes the scenes feel intimate and genuine

Question 23

How does Intentions make subvert the RnB genre

Answer 23

Although the lyrics make reference to love and romance it is in a non-sexual manner. Focuses on a non-sexual appreciation for women.