Music videos Flashcards
Examples of what Justin Bieber has posted on his instagram
- Images of him and his daughter
- Press photo of Bieber with Chance the Rapper
- Screenshot of a note where Bieber directly addresses his fans
Why would Bieber post image of him and his daughter
These videos and images give fans a glimpse into Justin and Hailey’s personal life, helping Bieber to appear relatable to the average person rather than just a very wealthy celebrity that no one can relate to.
Why would Bieber post a press photo of himself and Chance the Rapper
Shows that Bieber is an in-demand professional, as well as showing that he is a part of A-list celebrity circles
Why could Bieber post a screenshot of a note where he directly addresses his fans
In it he expressed his Christian faith and shared the message of hope and perseverance during the difficult times of the Covid - 19 epidemic
What does the variety of Justin Bieber’s social media page show
The variety of content - from candid photos to staged press content, promotions and others indicates that Bieber posts to his own account himself but also has social media managers whop post the professional content
What is the significance of Bieber having thousands and thousands of comments from fans
Creates the impression that fans can communicate directly with Bieber, but the fact that he has 176 million followers means that this is an illusion, and the chances of interacting with him are very unlikely
How many instagram followers does Bieber have
176 million
What were the audience responses to the intentions video
- The video spurred on an increase of donations t6o the charity, with over $10,000 being raised by fans in the first three days alone
- Critics and commentators praised the socially aware and ‘moving’ video
- ## Fans on social media praised Bieber for giving marginalised women a platform in this video
When was intentions released
7th february 2020
How many views on YouTube did Intentions get
385 million
How could the role of Bieber in the video be perceived
Bieber’s role as a wealthy white celebrity who gives POC gifts and opportunities could be viewed as a positive act of altruism or as a form of publicity
What does the neighbourhood convey in intentions
The neighbourhood is indicated to be predominantly African American which hints at the social issues of the segregated area of cities such as LA, where white suburbs are much wealthier and have better facilities
How does intentions positively represent POC
Everyone in the video is hardworking, caring and friendly. There are aspects of African American culture that are framed positively such as the style of dancing in the group scenes.
In intentions all three women are shown to be experiencing difficult circumstances - what des this highlight
Highlights that women of colour in the USA have more struggles due to discriminations and societal inequality than white men such as Bieber.
Significance of the use of the hand held camera in intentions
The camera is moving freely and follows around the action. ion a way that is visually reminiscent of documentary film-making. Adds to the effect that this is a real event.
Significance of the use of shallow depth of field
Makes the video appear professional and of high production value.,
Representation of men in Intentions
- The lack of adult men in the video focuses on the three featured women. The absence may be intentional so as to not dilute the focus of the video’s message.
- Bieber and Quavo are shown being emotional through embracing and interacting with these women ion open and emotive ways
- Unconventional representation of masculinity as young boys /men are being happy, playful and supportive of women.
Representations of women in intentions
- Women are shown as being friendly, caring and hard-working
- Some of the representations are stereotypical such as women being caregivers, mothers and teachers
- Women’s appearances and bodies are not sexualised for a male spectator
- Wide array of body types, ages and clothing displayed among the women, a more diverse and realistic representation than is conventional for mainstream music videos.
Star persona of Justin Bieber
- Has a large, dedicated fan base but is divisive in mainstream media
- Regarded as a very talented singer and vocalist
- Past behaviour like drink driving and violence Bieber has a reputation of being irresponsible and detached from reality.
Significance of panning shots in intentions
During the outside dancing scenes, the camera pans up and down adding to the energy of the scene
Significance of wide shots in intentions
Allows for dozens of people to all dance and interact together, creating a sense of community spirit
Significance of close-ups in intentions
`makes the scenes feel intimate and genuine
How does Intentions make subvert the RnB genre
Although the lyrics make reference to love and romance it is in a non-sexual manner. Focuses on a non-sexual appreciation for women.
