Moscovici and Minority Influence Flashcards
The term minority influence refers to a form of social influence that is attributed to exposure to a consistent ____ position in a ____.
minority, group
Moscovici argued that the majority influence is often based on public ____ while minority influence leads to ____ acceptance.
compliance, private
An important real-life example of minority influence was the ____ movement, where a small group argued for women’s right to ____.
suffragette, vote
Moscovici distinguished between compliance and ____, where compliance involves public conformity and ____ involves private acceptance.
conversion, conversion
In the context of minority influence, conversion can be achieved through consistency and ____ in presenting their ____ views.
flexibility, minority
Moscovici’s studies suggest that minority influence is felt only after a period of ____ and tends to produce ____ acceptance.
time, private
According to Moscovici, the power of numbers in majority influence is linked to the ability to reward and ____ with approval and ____.
punish, disapproval
Moscovici’s Blue-Green Study demonstrated how a minority can influence the ____ by changing their ____ over time.
majority, views
In conformity studies, participants may publicly conform to group norms but privately ____ them, which is known as ____.
reject, compliance
Moscovici believed that studying why some people follow ____ opinions is a more valuable issue than focusing solely on majority influence.
minority
In the context of minority influence, the majority often feels pressure to ____ and is usually ____ about minority opinions.
conform, unconcerned
Minority influence is primarily based on ____ social influence rather than ____ social influence.
informational, normative
For a minority to effectively influence a majority, they must exhibit ____ and ____ in their opinions.
consistency, confidence
Moscovici’s studies highlighted that a consistent minority can lead the majority to ____ their views and create ____ within the group.
re-examine, conflict
The four main factors important for minority influence include behavioral style, style of thinking, ____ and ____.
flexibility, identification
A consistent minority can disrupt established norms and create ____ and ____ among the majority.
uncertainty, doubt
In order to change the majority’s view, the minority must propose a ____ position and defend it ____ .
clear, consistently
Moscovici stated that the most important aspect of behavioral style is the ____ with which people hold their position.
consistency
The components of behavioral style include consistency, confidence, appearing unbiased, and resisting ____ and ____ .
social pressure, abuse
When confronted with consistent opposition, the majority is likely to ____ and ____ their position.
take notice, rethink
If a minority group wants to influence the majority, they should encourage discussion about the issue and present arguments for and against it, which leads to ____ and ____.
influence, understanding
When a consistent minority is perceived as inflexible and dogmatic, they are likely to be seen as ____ and ____ by the majority.
rigid, uncompromising
Engaging in superficial thought means you dismiss the views of others without much consideration, while systematic thinking involves ____ and ____ their arguments.
thinking deeply about, discussing
For a minority to effectively influence the majority, they must not only appear flexible but also demonstrate actual ____ and ____ in their arguments.
flexibility, compromise
Research indicates that if a minority can get the majority to think about an issue, the chances of influencing them are ____ and ____.
increased, favorable
In a mock jury experiment, when the consistent minority refused to change their position, they had ____ effect on the majority, but compromising led to ____ change.
no, view
The concept of synchronic consistency refers to the agreement and support among ____ members, which is crucial for effective influence.
group, minority
To effectively engage with minority groups, one should consider their views rather than ____ them outright, fostering a more ____ dialogue.
dismissing, thoughtful
The majority’s interpretation of a minority’s consistency can determine whether they are seen as ____ or ____ in their arguments.
moderate, extreme
The ability of a minority to influence the majority is enhanced when they encourage ____ and ____ among the majority regarding their views.
debate, discussion
In the study by Moscovici et al. (1969), the consistent minority influenced the majority by stating the color was ____, while the inconsistent minority stated it was ____ at times.
green, blue
People tend to identify with others who are similar to them in terms of ____, ____, or ____ which can affect their views.
gender, ethnic group, age
The experiment showed that a gay minority had less influence on a straight majority than a ____ minority arguing for the same rights.
straight
In the Blue-Green Study, the two confederates answered green for all slides in the ____ part of the experiment and were inconsistent in the ____ part.
first, second
The results indicated that a consistent minority had an effect on the majority with ____% compared to only ____% for the inconsistent minority.
8.42, 1.25
The conclusion of the study suggests that minorities can influence a majority, but only when they exhibit ____ behavior.
consistent
In the Moscovici et al. (1969) experiment, participants were shown ____ slides that were clearly different shades of ____ to determine color perception.
36, blue
The study by Moscovici et al. (1969) aimed to investigate the effects of a ____ minority on a ____.
consistent, majority
The criticism of the Moscovici study highlights that it used ____ experiments, which may limit the generalizability of the findings.
lab
In laboratory experiments on minority influence, the participants are often a collection of ____ who do not know each other and will probably never meet again.
students, real groups
Moscovici’s study used only ____ students, making it an unrepresentative sample for generalizing results to all people.
female, male
Members of organizations like Greenpeace and Friends of the Earth face much more determined ____ compared to participants in laboratory experiments.
opposition, support
The criticism of ecological validity questions whether findings from laboratory research can be generalized to ____ settings.
real, different
One criticism of Moscovici’s research is that it may not accurately reflect the behavior of ____ groups in society.
minority, majority
In the context of minority influence, females are often considered to be more ____ than males, suggesting a potential gender difference.
conformist, independent
The small size of groups in laboratory experiments, such as four people, raises questions about whether they can be considered a ____.
majority, representative group
Sampson (1991) argues that laboratory experiments on minority influence involve ____ tasks that differ from real-life situations.
artificial, realistic
The lack of social support among participants in laboratory settings contrasts with real minority groups who often provide each other with considerable ____.
support, opposition
Moscovici’s findings primarily reflect the behavior of female students, which limits the ability to generalize to the behavior of ____ people.
all, male
