Moscovici and Minority Influence Flashcards
The term minority influence refers to a form of social influence that is attributed to exposure to a consistent ____ position in a ____.
minority, group
Moscovici argued that the majority influence is often based on public ____ while minority influence leads to ____ acceptance.
compliance, private
An important real-life example of minority influence was the ____ movement, where a small group argued for women’s right to ____.
suffragette, vote
Moscovici distinguished between compliance and ____, where compliance involves public conformity and ____ involves private acceptance.
conversion, conversion
In the context of minority influence, conversion can be achieved through consistency and ____ in presenting their ____ views.
flexibility, minority
Moscovici’s studies suggest that minority influence is felt only after a period of ____ and tends to produce ____ acceptance.
time, private
According to Moscovici, the power of numbers in majority influence is linked to the ability to reward and ____ with approval and ____.
punish, disapproval
Moscovici’s Blue-Green Study demonstrated how a minority can influence the ____ by changing their ____ over time.
majority, views
In conformity studies, participants may publicly conform to group norms but privately ____ them, which is known as ____.
reject, compliance
Moscovici believed that studying why some people follow ____ opinions is a more valuable issue than focusing solely on majority influence.
minority
In the context of minority influence, the majority often feels pressure to ____ and is usually ____ about minority opinions.
conform, unconcerned
Minority influence is primarily based on ____ social influence rather than ____ social influence.
informational, normative
For a minority to effectively influence a majority, they must exhibit ____ and ____ in their opinions.
consistency, confidence
Moscovici’s studies highlighted that a consistent minority can lead the majority to ____ their views and create ____ within the group.
re-examine, conflict
The four main factors important for minority influence include behavioral style, style of thinking, ____ and ____.
flexibility, identification
A consistent minority can disrupt established norms and create ____ and ____ among the majority.
uncertainty, doubt
In order to change the majority’s view, the minority must propose a ____ position and defend it ____ .
clear, consistently
Moscovici stated that the most important aspect of behavioral style is the ____ with which people hold their position.
consistency
The components of behavioral style include consistency, confidence, appearing unbiased, and resisting ____ and ____ .
social pressure, abuse