MIL (PASADO PLSSSSS) Flashcards
is the act of passing or sharing information from one person to another. It is
also the sharing or exchanging of thoughts, ideas, and feelings with others or within a group
COMMUNICATION
a type of media used to reach a large audience
MASS MEDIA
initiate the communication
SENDER
focuses on the responsible and effective use of technology, tools, or networks in accessing, analyzing, evaluating and creating the message
TECHNOLOGY LITERACY
commonly associated with television, radio, newspaper, and the internet.
MEDIA
recipient of the message
RECEIVER
made of ideas and feelings that the sender-receiver wants to share
MESSAGE
interference or barrier in communication
NOISE
means through w/c we transmit the message
CHANNEL
behavioral response
FEEDBACK/RESPONSE
setting/ environment in which the communication occurs
CONTEXT
was derived from the Latin word “medius” which means “middle”
MEDIA
set of abilities which require individuals to recognize when information is needed and to locate, evaluate, and use it effectively
INFORMATION LITERACY
the ability to access, analyze, evaluate, and create media
MEDIA LITERACY
media consisting of paper and ink, reproduced in a printing process that is traditionally mechanical.
E.g.: Newspaper, Magazine, Brochure, Leaflets, Poster, Billboards, Flyers, etc.
PRINT MEDIA
are systems of signs which create meaning
CODES
– media such as radio and television that reach target audiences using airwaves as the transmission medium.
E.g.: Television and Radio
BROADCAST MEDIA
The ability to identify, understand, interpret, create, communicate and compute, using
printed and written materials associated with varying contexts.
LITERACY
content organized and distributed on digital platforms.
E.g.: Social Media like: Facebook, YouTube, Twitter, Instagram, etc
NEW MEDIA
A broad term that covers processed data, knowledge derived from study,
experience, instruction, signals or symbols
INFORMATION
People use the power of steam, developed machine tools, established iron production, and the manufacturing of various products (including books through the printing press)
INDUSTRIAL AGE (1700s-1930s)
much of the information we gather daily do not come from a primary source but are passed on through secondary sources such as writers, reporters, and the like
AUTHORITIES OF THE SOURCE
the ability to access, evaluate, and create information from media and other information sources
MEDIA AND INFORMATION LITERACY
ways in which equipment is used to tell the story (camera techniques,
framing, depth of fields, lighting, and etc.)
TECHNICAL CODES
the co-existence of traditional and new media; the co-existence of print media, broadcast media, the Internet, mobile phones as well as others, allowing media content to flow across various platforms; the ability to transform different kinds of media into digital code, which is then accessible by a range of devices, thus creating a digital communication environment.
MEDIA CONVERGENCE
People discovered fire, developed paper from plants, and forged weapons and tools with stone, bronze, copper, and iron.
PRE-INDUSTRIAL AGE (BEFORE 1700s)
The invention of the transistor ushered in the ____. People harnessed the power of transistors that led to the transistor radio, electronic circuits, and the early computers. In this age, long distance communication became more efficient.
ELECTRONIC AGE (1930S-1980S)
refers to the closeness of the report to the actual data. Measurement of ____ varies, depending on the type of information being evaluated
ACCURACY OF INFORMATION
information is said to be of value if it aids the user in making or improving decisions
VALUE OF INFORMATION
The Internet paved the way for faster communication and the creation of the social network. People advanced the used of microelectronics with the invention of personal computers, mobile devices, and wearable technology. Moreover, voice, image, sound and data are digitalized. We are now living in the ____
INFORMATION AGE (1900-2000)
Information is said to be reliable if it can be verified and evaluated. Others refer to the trustworthiness of the source in evaluating the reliability of information.
RELIABILITY OF INFORMATION
Reliability, accuracy, and value of information may vary based on the time it was produced or acquired. While a piece of information may have been found accurate, reliable, and valuable during the time it was produced.
TIMELINESS
are the generally accepted ways of doing something
CONVENTIONS
it comes from the French word meaning ‘type’ or ‘class’; it can be recognized by its
common set of distinguishing features:
GENRE
use of language and textual layout (headlines, captions, speech bubbles,
language style, etc.)
WRITTEN CODES
show what is beneath the surface of what we see (objects, setting, body
language, etc.)
SYMBOLIC CODES
is an adjective and a noun used to describe anything that concerns the law or its
workings.
LEGAL
Refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names and images used in commerce
INTELLECTUAL PROPERTY
-a legal term used to describe the rights that creators have over their literary and artistic works
COPYRIGHT
is also an adjective as well as a noun and is used to associate with the word “ethics.”
ETHICAL
an exclusive right granted for an invention. It provides ____ owner the right to decide how-or whether- the invention can be used by others
PATENT
a sign capable of distinguishing the goods or services of one enterprise from those of other enterprises.
TRADEMARKS
constitutes the ornamental or aesthetic aspect of an article
INDUSTRIAL DESIGN
The production of data or results and reporting them as true and correct, or simply an invention of data.
FABRICATION
- means you can use copyrighted material without license only for certain purposes like:
commentary, criticism, and reporting
FAIR USE
- comes from the word “Plagiarus” which means “kidnapper”, thus used nowadays in
the sense of “intellectual theft”
PLAGIARISM
an American non-profit organization devoted to expanding the range of
creative works available for others to build upon legally and to share
CREATIVE COMMONS
___ of research materials, or the modification and/or omission of data
information to meet a certain result.
MANIPULATION
- After the innovation of the new technology, it now enters the market.
- It is characterized by the public’s growing acceptance and positive evaluation of the invented
medium
PENETRATION STAGE
The excessive or poorly controlled preoccupations, urges, or behaviors regarding
computer use and internet access that led to impairment or distress.
INTERNET ADDICTION
Refers to a set of rules that governs what conduct is socially acceptable in an online or
digital situation. It is a social code of network communication
NETIQUETTE
Refers to the gap between groups, broadly construed, in terms of access to, use of, or
knowledge, skills and even attitude in information and communication technologies.
DIGITAL DIVIDE
- Audiences start to shift to another medium, resulting in an erosion of revenues and users of the
old medium.
DECLINE STAGE
Refers to the use of information technology to harm or harass other people in a deliberate,
repeated, and hostile manner
CYBERBULLYING
-Introduction Of a New Medium
INNOVATION STAGE
-The medium gains the most attention and utilization, generating more revenues compared to
other media.
PEAK STAGE
The declining medium should find ways to counter the shifting balance or else it may become
obsolete. This calls for the ____, where the old medium tries to redefine and redesign
its position and presence in the media market.
ADAPTATION STAGE
The oldest print medium
Books
What is ROGERS AND SHOEMAKER’S MODEL?
The SMCRE MODEL
Sender
Message
Channel
Receiver
Effect
Why MIL is so important?
MIL will help every person become a:
- critical thinker
- producer of information
- innovator of MIL
