MIL (PASADO PLSSSSS) Flashcards
is the act of passing or sharing information from one person to another. It is
also the sharing or exchanging of thoughts, ideas, and feelings with others or within a group
COMMUNICATION
a type of media used to reach a large audience
MASS MEDIA
initiate the communication
SENDER
focuses on the responsible and effective use of technology, tools, or networks in accessing, analyzing, evaluating and creating the message
TECHNOLOGY LITERACY
commonly associated with television, radio, newspaper, and the internet.
MEDIA
recipient of the message
RECEIVER
made of ideas and feelings that the sender-receiver wants to share
MESSAGE
interference or barrier in communication
NOISE
means through w/c we transmit the message
CHANNEL
behavioral response
FEEDBACK/RESPONSE
setting/ environment in which the communication occurs
CONTEXT
was derived from the Latin word “medius” which means “middle”
MEDIA
set of abilities which require individuals to recognize when information is needed and to locate, evaluate, and use it effectively
INFORMATION LITERACY
the ability to access, analyze, evaluate, and create media
MEDIA LITERACY
media consisting of paper and ink, reproduced in a printing process that is traditionally mechanical.
E.g.: Newspaper, Magazine, Brochure, Leaflets, Poster, Billboards, Flyers, etc.
PRINT MEDIA
are systems of signs which create meaning
CODES
– media such as radio and television that reach target audiences using airwaves as the transmission medium.
E.g.: Television and Radio
BROADCAST MEDIA
The ability to identify, understand, interpret, create, communicate and compute, using
printed and written materials associated with varying contexts.
LITERACY
content organized and distributed on digital platforms.
E.g.: Social Media like: Facebook, YouTube, Twitter, Instagram, etc
NEW MEDIA
A broad term that covers processed data, knowledge derived from study,
experience, instruction, signals or symbols
INFORMATION
People use the power of steam, developed machine tools, established iron production, and the manufacturing of various products (including books through the printing press)
INDUSTRIAL AGE (1700s-1930s)
much of the information we gather daily do not come from a primary source but are passed on through secondary sources such as writers, reporters, and the like
AUTHORITIES OF THE SOURCE
the ability to access, evaluate, and create information from media and other information sources
MEDIA AND INFORMATION LITERACY
ways in which equipment is used to tell the story (camera techniques,
framing, depth of fields, lighting, and etc.)
TECHNICAL CODES