Media influences- Role of desensitisation, Disinhibition, cog priming Flashcards
Outline desensitisation and it’s effects on aggression
Desensitisation is when people have a reduced physiological response due to aggression (arousal associated with SNS: sweating)
As well as reduced psychological response when repeatedly exposed to violent media
Leads to people thinking aggressive behaviour is socially appropriate and feels less empathy for a victim
What research supports the theory of desensitisation
Weisz and Earls - 2 groups one previously desensitised to rape and the other is not
Both showed a trailer with rape in and group 2 were affected more
Outline Disinhibition and it’s effects on aggression
Disinhibition- exposure of violent media leads to the effect that usual restraints are loosened = Real life aggression is then socially approved- belief that their actions towards a victim is justifiable
Name the research evidence for disinhibition
James Bulgar case study
Outline Cognitive priming and it’s effects on aggression
Cognitive priming is when people learn a ‘script’ of how to behave when a situation triggers an aggressive cue, due to watching repeated violent media
The script directs our response due to an autonomous process
Name the research evidence for Cognitive Priming
Huesmann- scripts are stored in our memory and are ready (primed) to respond to aggressive behaviour
AO3
Evaluating the role of desensitisation and how media influences this and causes aggression
RS- suggests computer games produces physiological desensitisation
P- RS suggests computer games produces physiological desensitisation
E- The research support for this found that those who had to watch a violent video games before watching a real violent scene clip, on the monitors showed to be less physically aroused (lower heart rate) than the control group who watched a prosocial video game
E- This demonstrates how much of an impact desensitisation has on aggression-suggesting what could happen in real life when exposed to violence
L- However, this research lacks mundane realism, due to the artificial environment that this study was conducted in- therefore lacks ecological validity because this would not happen in real life situations
AO3
Evaluating the role of disinhibition and how media influences this and causes aggression
Effects of not seeing negative consequences of aggression in media–> leads to disinhibition
P- suggested that disinhibition occurs because no negative consequences of aggression are ever shown in media
E- research found that group 1 who didn’t see negative effects of aggression (e.g. not seeing the losing boxer died after the match) were more aggression than group 2 who did see his death
E- This shows the effect of seeing neg consequences in the media- how this leads to disinhibition where usual social restraints are loosened due to not seeing consequences
L- Therefore, aggression occurs more frequently when people then believe that aggressive actions are socially acceptable
AO3
Evaluating the role of cognitive priming and how media influences this and causes aggression
RS-Bushman
or
Argument suggesting media violence only leads to aggression if it is realistic - link to cognitive priming
P- Argument suggesting media violence only leads to aggression if it is realistic- because then cognitive priming occurs ( a scripts is learnt of how to behave to aggressive cues
E- research found higher levels of violence when the film is more violent - because priming occurs more with realistic films than animations because that situation is more likely to occur in real life.
E- This suggests how important realistic media is on influencing aggression
L- Therefore, the relationship between exposure of violent films and aggression- is that it priming only develops when the films are realistic