MEDIA - How has the Media Changed? Flashcards
Identify 4 trends in the use of New Media between 2005 and 2014. HINT: Don’t worry if you cannot remember any of the statistics; just try and remember some of the obvious trends!
- There is an increased use of time spent online in the home –> The presence of ‘doom-scrolling’ online on apps, such as TikTok and Facebook!
- Around 9.9 (10 hours) in 2005 where spent online, whilst it is around 20.5 (20 hours) in 2014 –> The use of media in the home, at work or at a place of study / elsewhere has increased from 2005 to 2014; this is due to the emergence of new media and apps online.
- The use of media in the home is still the highest in both 2005 and 2014 (probably still today, too)!
- There is now an increased time being online at work and school –> The use of technology at schools and in the workplace has increased ever since Covid-19 and the use of ‘online learning’ and working from home!
Identify some factors in which new media technologies, such as the smartphone and digital TV, can be said to have IMPROVED people’s quality of life. HINT: There are 5 bullet points here!
- Increased interconnectedness and interactions online allows communities to be created!
- The media / the online world allows an escape from reality and freedom from everyday life
- The media acts as a well-needed distraction; it can help people relax and take their mind off things
- People can stay connected, which decreases feelings of loneliness and isolation (as seen with the impact of Covid-19 and lock-downs)
- Increase in knowledge, as people can understand and consume information online
Identify some factors in which new media technologies, such as the smartphone and digital TV, can be said to have NEGATIVELY IMPACTED people’s quality of life. HINT: There are 3 bullet points here!
- The media has led to the creation of addictive personalities
- The use of social media has led to decreased attention spans
- The presence of social media and search engines has led to the emergence of ‘Doctor Google’; this is where people google or search up the symptoms of an illness they have, which then causes them to spiral and cause a panic about their symptoms, as they think they are going to die!
Explain how new media can be accused of undermining communities and creating social anxiety in every day life. HINT: There are 3 bullet points here!
- Leads to FOBO - The fear of being offline and not reachable
- Nomophobia - Smartphone separation anxiety –> People feel worried and anxious if they cannot have or use their phone
- Phones are disruptive; they make noises and have alerts which can distract people from work and other activities –> This disrupts the feelings of community and togetherness
Explain the positive of ‘Virtual Communities’.
‘Virtual communities’ / onine communities have created a positive impact, as seen with the Covid-19 lock-downs –> The notion that ‘we are alone but together’, makes people feel less abandoned and isolated!
Explain how smartphones (new media) have been identified to be a ‘danger to democracy’. HINT: There are 4 bullet points here!
- Former CIA contractor, Edward Snowden, says that GCHQ have been spying on individuals though apps, such as Angry Birds, which collects the user’s data. He says that this can be used against individuals and can be used to target their feeds and analytics, in order to adhere them to vote in a certain way / support a specific idea or party. This can then effect democracy and voter turnout!
- Smartphones can target individuals based off demographics and convince them to vote for certain individuals by filling their feed with certain political ideas and propaganda!
- People can be targeted by companies and enticed to vote –> The use of data and demographics create a threat to democracy and issues regarding privacy, independence and separation from the hold of the government and other institutions!
- There is a massive breach of privacy and it can impact people’s personal information and their safety!
Identify some aspects of TRADITIONAL MEDIA. HINT: There are 5 bullet points here!
It sends out UNIFORM / HOMOGENEOUS MESSAGES = Traditional media sends out the same messages to very large, mass audiences = The same message for everyone, as seen via cinemas and cassette tapes!
It is a ONE-WAY, NON-INTERACTIVE PROCESS = EG: What was on TV was there and that was it; there was very limited consumer choice and consumer input!
TRADITIONAL BROADCASTING = Such as terrestrial TV channels, like BBC 1, BBC 2, ITV 1, Channels 4 and 5 and BBC radio stations; only these channels existed and there was no way to record anything! Mass-circulated national and Sunday newspapers were also considered a part of traditional broadcasting, due to the ORDER and SCHEDULES in Traditional Media!
LITTLE CONSUMER CHOICE = There were limited channels, radio stations and newspapers –> Not a postmodern world, but a MODERN WORLD!
The GOVERNMENT ARE IN CONTROL = The government, institutions, big conglomerates and capitalists control the media and the messages that it sends out!
What does ‘New Media’ refer to and can you provide some examples?
‘New Media’ refers to interactive, screen-based, digital technology, including:
- Images
- Texts
- Sound
- Technology that is used for disruption and consumption
Examples include: Computers, smartphones etc
Identify some aspects of NEW MEDIA. HINT: There are 3 bullet points here!
There is MEDIA SATURATION ONLINE –> This describes how our experience of the world and the way we view it is dominated by the media on both a national and global level –> This is evidence of a POSTMODERN SOCIETY!
The New Media enables CUSTOMISED, INDIVIDUALISED TV VIEWING WITH CHOICE = People today can choose from hundreds of channels on TV; there is also on-demand scheduling, user generated media via feeds and analytics, and also interactive videos and games
CITIZEN JOURNALISTS HAVE SOME CONTROL = People are (in theory) becoming more in control of what we can consume; however, BIG CONGLOMERATES STILL DOMINATE THE MEDIA!
Compare 3 features of Traditional Media with 3 features of New Media! HINT: Messages, distribution and order!
TRADITIONAL = Uniform messages in a one-way, non-interactive system!
NEW MEDIA = Interactive content, with a range of views and messages!
TRADITIONAL MEDIA = Distribution via terrestrial methods, like the BBC channels and newspapers!
NEW MEDIA = Digital distribution for stations, such as the radio and satellite TVs!
TRADITIONAL MEDIA = Scheduled and ordered output of media!
NEW MEDIA = On demand media, which allows for consumer control!
How many hours a week are spent per person across Europe using the Internet?
14 hours a week!
How many hours a week are spent per person across Europe watching the TV?
12 hours a week!
In the UK in 2014, what percentage of households had Internet Access?
Around 84%!
In the UK in 2014, what percentage of the population used the Interent?
Around 80%!
What percentage of all adults had a Social Networking Platform in the UK in 2014?
Around 48% (nearly 50%)!
