Lecture_11_Prejudice Flashcards
Prejudice
A hostile or negative attitude toward people in a distinguishable group based solely on their membership in that group
3 Components of Prejudice
- Cognitive: Stereotypes
- Affective: Emotions
- Behavioral: Discrimination
Cognitive Component of Prejudice: Stereotype
A belief about the personal attributes of a group of people. Stereotypes are sometimes overgeneralized, inaccurate, and resistant to new information (and sometimes accurate)
Stereotyping
– A cognitive process
– Can be positive or negative
– Technique we use to simplify our world
- “Cognitive misers” take shortcuts and adopt rules of thumb to understand people
– Better memory for information consistent with stereotypes
- Denies individuality of person
Adaptive Stereotypes
When accurately identifies attributes of a group well
Maladaptive Stereotypes
Blinds us to individual differences
Stereotypes of Gender
- Hostile sexism
- Benevolent sexism
Hostile Sexism
Stereotypical views of women that suggest that women are inferior to men
- E.g., that they are less intelligent, less competent, and so on
Benevolent Sexism
Stereotypical, positive views of women
Ambivalent Sexism
Gender attitudes frequently mix a benevolent sexism (“Women have a superior moral sensibility”) with hostile sexism.
Negative Outcome of Hostile Sexism
Increase gender inequality
Negative Outcomes of Benevolent Sexism
Discouraging the hiring of women in traditionally male-dominated occupations
Emotion Component of Prejudice
- Negative emotions about groups are often ingrained/firmly fixed.
- This makes such attitudes difficult to dispel
Behavioral Component of Prejudice: Discrimination
An unjustified negative or harmful action toward the members of a group simply because of their membership in that group
Racial Discrimination
Social Distance
– A person’s reluctance to get “too close” to another group
Gender Discrimination
Occupations segregated by gender
– People form stereotypes about the requirements of such careers
▪ “Female” jobs: require kindness and nurturance
▪ “Male” jobs: require strength and smarts
The Activation of Prejudice
Behave more aggressively toward stereotyped target when:
– Stressed
– Angry
– Suffered a blow to self-esteem
– Not in control of conscious intentions
Suppressing Prejudices
People hide prejudice.
– When situation becomes “safe,” their prejudice will be revealed
Suppress prejudices for two reasons
– Sincere motivation to become less prejudiced
– Avoid being labeled a sexist, racist, etc.
Identifying Suppressed Prejudices
- Bogus pipeline
- Implicit Association Test (IAT)
Bogus pipeline
- Participants believed a “lie detector” could detect true attitudes
- More likely to express racist attitudes
Explicit Attitude Change
Education