Lecture 4 Social Perception Flashcards
Social Perception
Forming impressions of other people
- What people are like
- Make inferences about them
– How we explain their behavior
First Impression
- Facial Structure: warmth or competence
- Behavior
- Social information: Room tidiness
Schema & First Impression
- Primacy effect
- Halo effect
Primacy effect in Social Perception
The first description of traits have more impact than later description
- e.g. intelligent - stubborn
Halo effect
A positive impression of someone, we presume that the person has many other good qualities
- e.g. capable people are also seen as powerful and dominant
Belief Perseverance
- Tendency to stand by and commit to our INITIAL conclusions
- Even when subsequently learned information suggests we were WRONG
Attribution Theory
The study of how human explain other’s behavior – including their own behavior
People as Naïve Scientists
Human try to understand others by piecing together available information to arrive at a reasonable explanation or cause
Internal Attribution
Personality trait, An attitude, or the person’s character.
External Attribution
- The situation a person is in.
- The assumption is that other people would behave similarly in that situation.
What is the consequences of making external attribution?
- Our impression of the person would not change
- We will respond differently now
What is the consequence of making internal attribution?
- A more negative impression of the person
- We will treat the person differently in the future
Kelly’s Covariation Model
Humans decide whether external or internal attribution based on time, place, and people.
- Consensus
- Distinctiveness
- Consistency
Consensus
PEOPLE
How others would behave in the same situation
Distinctiveness
PLACE
How the same person would behave
in the different situation