Lecture 3

Question 1

what is Declarative knowledge:

Answer 1

“knowing that”
– Knowledge about types of people and social
situations

Question 2

what is Procedural knowledge:

Answer 2

“knowing how”

– Rules, skills, and habits for thinking and acting

Question 3

what is Schema

Answer 3

under declarative knowledge,

a knowledge structure consisting of any organized body of stored information”

Question 4

How is Declarative Knowledge represented and what effects does it have?

Answer 4

Associative networks
• Network of nodes and links
• if a link is repeatedly observed, the link gains in strength

Question 5

what is the problem with schemas

Answer 5

We go beyond the information available by filling in gaps based on our schemas
One of the functions of schemas, which may sometimes create inaccuracy

Question 6

give Examples of procedural knowledge

Answer 6

testing hypotheses • coping strategies
• problem solving
• social skills
• evaluating persuasive messages • causal attribution
• strategies for goal pursuit

Question 7

what is TOTE unit: Test- Operate-Test-Exit

Answer 7

If I have not reached my goal, then keep trying

• If I have reached my goal, then exit the system and do something else

Question 8

what are the Effects of social knowledge

Answer 8

Attention [which will be covered in a future class]
• Construal
• Memory

Question 9

People actually recall more…

Answer 9

when forming an impression than when trying to remember

• In the impression-formation condition, information was linked to their schemas, and so remembered better