Chapter 7

Question 1

define the term attitude

Answer 1

And evaluation of An object in a positive or negative fashion that includes three components: affect, cognition and behavior

Question 2

what is affect

Answer 2

How much someone likes or dislikes an object

Question 3

what is cognition

Answer 3

Thoughts are typically reinforce a person’s feelings

Question 4

what is behavior

Answer 4

Generally the effective evaluation of good versus that is connected too a behavioral tendency To either approach or avoid. In other words attitudes alerts us to rewarding objects we should approach and too costly or punishing objects we should avoid

Question 5

What are the three ways to measure attitude

Answer 5

likert scale
response latency
implicit attitude measure

Question 6

what is likert scale

Answer 6

A numerical scale used to assess attitudes; includes a set of possible answers with labeled anchors on each extreme

Question 7

What is response latency

Answer 7

The amount of time it takes to respond to a stimulus such as an attitude question

Question 8

What is implicit attitude measure

Answer 8

In indirect measure of attitudes that does not involve a self repot

Question 9

what does implicit measure allow researchers to do

Answer 9

Top into non-conscious attitudes or people immediate evaluative reactions it may not be aware of or that may conflict with their consciously endorsed attitudes

Things such as increased heart rate and sweaty palms associated with fear can capture peoples attitudes