GS&GG - TNC C/S Flashcards
What type of firm his Apple?
US transnational electronic technology
Where is the HQ for Apple?
California
How has Apple expanded its production and markets?
New products e.g. Apple Watch, iPhone
What type of integration does Apple have?
Horizontal
What does Apple rely on for sales of its expensive products?
Brand loyalty > phenomenal growth
How many countries does Apple operate in?
16
- What place does Apple come in for IT companies?
- What place does Apple come in for phone manufacturing?
- 2
- 3
What are the 3 ways that Apple has grown?
- Asia - Pacific domestic market
- Outsourcing manufacturing
- Domestic market
Where are the European HQ for Apple and how many workers are employed?
Cork > 4000 workers
Where is production outsourced too and how many workers are there? + why is the production here?
Foxconn > Hong Kong > 400,000
Special Economic Zone (SEZ)
How many stores does Apple have?
453
110 in Europe and the Middle East
What are the benefits to Ireland of being the European HQ for Apple?
- inspiration for local education (R+D)
- attraction of other firms
- infrastructural improvements
- movement of highly skilled workers > foreign
What are the issues of Apple having production in China?
- students + child labour
- suicides > 2010, 14 occurred
- environmental issues (toxic chemicals, non renewables, water supplies, recyclability)
What is an environmental initiative taken by Apple?
75% renewable energy + large investment in solar panels
In the least developed countries, what in 5 most consumed fruits are bananas?
1
What ranking are bananas for the most traded agricultural commodity?
5th
Where does the most domestic consumption of bananas occur?
India, Brazil and Africa
Which countries and areas export the majority of their banana production?
Central America + Caribbean export
Who is the trade of bananas controlled by?
What % of the market is controlled by 4 of the largest firms?
Large US TNCs
80%
What % of bananas are imported by the EU and USA?
27%
What % of banana profits stay in the North and which party in the supply chain makes the largest profit margins?
90%
- Supermarkets
