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Digital Graphic Design > GDS Final > Flashcards

GDS Final Flashcards

1
Q

Define graphic design and give at least 3 examples of graphic design in your everyday life.

A

Design solutions meant to call people to action or raise awareness.

Advertising, book covers, and posters.

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2
Q

What might someone do for work in branding and identity design?

A

Create a visual identity for a product, service, or company.

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3
Q

What might someone do for work in interaction/experience design?

A

Design something that requires user interaction, such as websites.

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4
Q

What might someone do for work in promotional design?

A

Work in line with advertising.

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5
Q

List the main places of employment for a graphic designer.

A

Design studios, institutions, and government agencies.

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6
Q

What is a graphic designer’s role on any project?

A

To create graphic design solutions.

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7
Q

List five competencies and expectations that an employer may expect from a new graphic design employee.

A

Proficiency

Cultural awareness

Ability to take direction

A problem-solving mindset

An understanding of different outputs

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8
Q

Why does design matter?

A

Because it motivates people to take action.

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9
Q

Why is ethics important in graphic design?

A

Graphic design is a form of persuasion; don’t convince people to take bad or harmful actions.

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10
Q

List five skills or qualities that a graphic designer must have to succeed.

A

Empathy

Cultural and social awareness

Adaptability

Communicative abilities

A goal-oriented, problem solving mindset

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11
Q

What are the three basic shapes?

A

Triangle, square, and circle.

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12
Q

Give three examples of tactile textures.

A

Embossing, debossing, and letterpress.

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13
Q

What four design principles make up HAUS?

A

Hierarchy, alignment, unity, and space.

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14
Q

Explain visual hierarchy.

A

The arrangement of elements to influence what order the viewer scans the composition.

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15
Q

How many points is 12 picas?

A

144

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16
Q

What is the main difference between serif and sans-serif?

A

Serif will have a small stroke added to the main stroke of a letter.

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17
Q

What does a type family include?

A

Many style variations of a single typeface.

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18
Q

What is not a term used when referring to the anatomy of type?

A

Eye

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19
Q

How should you evaluate the anatomy of a typeface?

A

On the aesthetic criteria of shape, proportion, and balance.

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20
Q

What are some considerations when selecting a typeface?

A

The audience, the tone, personality, and historical and cultural associations.

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21
Q

What is leading?

A

The adjustment of line spacing.

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22
Q

How can you enhance the readability of type?

A

Select for larger x-height, break text into chunks, use strong color contrast, and keep line lengths a bit shorter.

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23
Q

What is design thinking?

A

A mode of thinking to generate design solutions.

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24
Q

What are the five phases of the design process?

A

Research -> Strategy -> Concepts -> Design -> Implementation

25
Q

What is a design brief?

A

The agreed-upon creative strategy.

26
Q

What are thumbnail sketches?

A

Small, quick, unrefined drawings of ideas.

27
Q

What are roughs?

A

Larger, more refined drawings usually done to scale.

28
Q

What are comps?

A

Detailed representations of design concepts that usually look like finished pieces.

29
Q

What else is production called?

A

Digital prepress

30
Q

Why does paper choice matter?

A

Different papers have different attributes that are better suited for certain projects.

31
Q

What is any quality graphic design solution based on?

A

A design concept

32
Q

What does it mean to incubate when generating concepts?

A

Letting your subconscious mind work at a problem.

33
Q

What are some characteristics of creative thinkers?

A

Courage, curiosity, and flexibility.

34
Q

What is the purpose of a poster?

A

To inform, persuade, or promote.

35
Q

What are some different approaches to utilizing type and images in a poster design?

A

You can use a modular or column grid; the former is better for image-heavy content and the latter for text-heavy content.

36
Q

What are some general directives for getting someone to look at a poster?

A

Create visual interest

Keep text simple

Keep your message clear

37
Q

How can you grab a viewer’s attention?

A

Create a distinctive visualization and composition, and set a mood or emotional level.

38
Q

How can you design a visual hierarchy?

A

Create a focal point or directional flow.

Size and color of type can indicate hierarchy.

39
Q

What is the purpose of a book cover?

A

To attract and communicate.

40
Q

What are some different approaches to utilizing type and images?

A

All-type, type-drive, image-driven, and image-type synergy.

41
Q

How can you structure a composition for a cover?

A

Positive-negative space, approximate symmetry, major focal point, and multiple focal points.

42
Q

Which principles must you employ when designing a cover?

A

It is possible to use all principles, depending on your design direction.

43
Q

How should type and images intereact?

A

Type and images should either possess similar characteristics, contrast, or be neutral.

44
Q

What is the purpose of branding?

A

To build a relationship with people.

45
Q

What is the purpose of a logo?

A

To give people an entry point into the brand.

46
Q

Name the various logo forms and formats.

A

Logotype, lettermark, symbol mark, and emblem.

Self-contained unit, breaking the unit, and freeform.

47
Q

What is the purpose of advertising?

A

To call people to action or raise awareness on behalf of a brand, entity, or cause.

48
Q

What is the advertising design process?

A

Create visual interest -> Communicate a clear and relevant message -> Motivate people or raise awareness

49
Q

What constitutes an advertising campaign?

A

A series of coordinated ads based on an overarching strategy.

50
Q

What is cause advertising?

A

Advertising that raises funds for nonprofit organizations.

51
Q

What kind of content do people seek out online?

A

Interactive experiences that seem fun or interesting that they can explore on their own time.

52
Q

Can you design the same grid for use on both mobile and desktop platforms?

A

You could, but it would be better to use a single column grid on mobile and a multicolumn grid for desktop due to size and orientation.

53
Q

What are the visual basics for screen-based media?

A

Use a grid

Typography

Readability

Legibility

54
Q

What is a responsive web design?

A

A design that will automatically adjust to different screen sizes.

55
Q

What is the purpose of package design?

A

Brand promotion and functionality

56
Q

What are some goals when designing an effective package?

A

Get people to notice and keep their attention

To communicate the desired information about the brand/product

To convey the value of the brand

Create a functional, easy to use package

57
Q

What purpose does a portfolio serve?

A

A portfolio showcases your aptitudes, conceptual and creative thinking, and experience.

58
Q

What different types of portfolio are there?

A

Printed and digital

Digital Graphic Design (17 decks)

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