GDS Chapter 8

Question 1

What is proportion?

Answer 1

How we consider size relationships; the size of parts to one another and to the whole.

Question 2

What is harmony?

Answer 2

Agreement within a composition, where elements are constructed, arranged, and function in relation to one another to a congruent effect.

Question 3

What are the Fibonacci Numbers?

Answer 3

A numerical sequence used as a model for constructing proportion.

Question 4

What are Fibonacci squares?

Answer 4

Squares that have sides with lengths that correspond to the numbers in the Fibonacci sequence.

Question 5

What is another name for the Golden Ratio?

Answer 5

The golden mean, a golden rectangle.

Question 6

What is the Rule of Thirds?

Answer 6

Asymmetry to create visual interest and balance.

Question 7

What does the Rule of Thirds aim to do?

Answer 7

Prevent the placement of the focal point at the center of a composition, dividing the composition in half.

Question 8

What is modularity?

Answer 8

A structural principle employed to subdivide a format into manageable smaller parts.

Question 9

What is a module?

Answer 9

Any single fixed element within a bigger system or structure.

Question 10

What can modularity be used for?

Answer 10

To create hand-lettering, symbol systems, pixel effects, etc..

Question 11

What is chunking?

Answer 11

A technique related to modularity, where content is split or grouped into chunks.

Question 12

What is the aim of chunking?

Answer 12

To break content into digestible amounts to make reading easier.

Question 13

What is another name for a single-column grid?

Answer 13

A manuscript grid.

Question 14

What is a single-column grid?

Answer 14

A single column or block of text surrounded by margins.

Question 15

What should you base the design of margins on?

Answer 15

Functional and aesthetic considerations.

Question 16

What does a single-column grid work well for?

Answer 16

Books and mobile screens.

Question 17

What are columns?

Answer 17

Vertical alignments or arrangements used to accommodate text and images.

Question 18

What are column intervals?

Answer 18

The space between columns.

Question 19

What do flowlines do?

Answer 19

Establish horizontal alignments in a grid and aid visual flow.

Question 20

What is a spatial zone?

Answer 20

A distinct field formed by grouping several grid modules together in order to organize the placement of various graphic elements.

Question 21

What do spatial zones do?

Answer 21

Keep proportional relationships, the Gutenberg Rule, and visual weight in mind.

Question 22

What is a baseline?

Answer 22

The invisible line upon which type sits, defining the bottom of capital and lowercase letters, excluding descenders.

Question 23

What is the functional benefit of modular grids?

Answer 23

Information can be chunked into individual modules or grouped together into spatial zones.

Question 24

What should spatial zones produce?

Answer 24

A clear visual heirarchy.

Question 25

What two functions does a brochure system serve?

Answer 25

Increase brand or group recognition

Provide comprehensive information or communication in digestible amounts

Question 26

What are some considerations to factor into the design of a brochure?

Answer 26

What type of content is going into the brochure?

How best to communicate the content?

How does the brochure function in context?

How does the budget impact design choices?

Is the brochure a part of a system?