GDS Chapter 9 Flashcards
What is a poster?
A two-dimensional, single-surface print or digital format used to inform, persuade, or promote.
What reinforces messages?
Ubiquity and multiple viewings.
Who is credited with the notion of moving posters?
Felix Pfaffi
What is a broadside or broadsheet?
A large sheet of paper, typically printed on one side.
What should you do during the conceptual development of a poster?
Clearly conceive and state three different ideas and respective key messages as guides.
What are some considerations when formulating key messages?
How can my idea and execution interest people enough to call them to action?
What makes this poster noticeably different from other posters and distractions?
What is the purpose?
How can you craft the message so that it resonates with your target audience?
What are the four poster basics?
Grab attention.
Set it apart.
Communicate key messages.
Single surface, one unit.
How can you set a poster apart from others?
Create a distinctive visualization and composition.
Set a mood or emotional level.
How can you communicate key messages?
Establish a visual hierarchy. Is there a focal point? Did you create a directional flow?
What does “single surface, one unit” mean?
A cohesive unit.
Consider how close the viewer will be to the poster.
Does composing intuitively for a single poster make sense?
Yes.
What kind of content may warrant a modular grid?
Image-heavy content.
What kind of content may necessitate a column grid?
Text-heavy content.
What may be helpful when designing a poster series?
A template.
What helps a designer communicate effectively from the start?
Beginning by developing a concept that will drive the image-making process.
