GDS Chapter 14 Flashcards
What is the purpose of package design?
Brand promotion and functionality.
What does package design involve?
The complete strategic planning and designing of the form, structure, and appearance of a product’s package.
What should you always work from?
The core strategy.
What is sensation transference?
When people transfer their perception of a package to the product it contains.
What greatly affects our perception of a product’s value?
The aesthetics and sensory cues.
What is the final brand experience you have before you make a purchase?
The packaging.
What does color do?
Differentiates choices and unifies product lines.
What does package copy include?
Brand name, product name, pertinent and required information, and a tagline or description.
What should you do for clarity of identification and information?
Orchestrate hierarchy, rhythm, and flow.
What do people tend to be most attracted by?
Imagery.
What should visual hierarchy ensure?
A logical order.
