GDS Chapter 15 Flashcards

1
Q

What is a portfolio?

A

A body of creative work used to showcase your aptitudes, conceptual and creative thinking, and experience.

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2
Q

How should you archive your work?

A

Save your projects online or on a device.

Label every file with your last name, project name, and date.

Write a one or two sentence rationale for each project and state it with each project.

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3
Q

What should an online presentation be?

A

Efficient and professional.

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4
Q

Tips for digital presentations.

A

Showcase your work, not overpower it.

Organize your work by kind.

Include relevant links.

Make contact information easy to find.

Post a downloadable resume or summary.

Make a short About Me section.

No rambling. Spellcheck.

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5
Q

What should your portfolio reflect?

A

The kind of work you want to do.

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6
Q

What is the importance of the last project in your portfolio?

A

It leaves the viewer with a general impression of the entire body of work.

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7
Q

What are the two recommended portfolio sequences?

A

Next-to-best first, third strongest in the middle, and best piece last.

Best piece first, third strongest in the middle, and next-to-best piece last.

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8
Q

What should you base your personal branding on?

A

What makes you and your work unique.

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9
Q

How can you express your brand identity in words?

A

Name, descriptors, resume, twitter, and elevator speech.

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10
Q

How can you express a visual identity?

A

Typefaces, logotype, icons and symbols, color palette, and portfolio.

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11
Q

What should you not do with your cover letter?

A

Just repeat the information in your resume.

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12
Q

What should your cover letter be?

A

Brief, accurate, and using action verbs.

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13
Q

What are some ways to find a job in design?

A

Creative recruiters, internships, networking, and searching for jobs online.

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14
Q

What should you do before the interview?

A

Research the company and interviewer if possible. Know the kind of work they do and their clients.

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15
Q

What should you be able to do when presenting your portfolio?

A

Be able to state the rationale behind your projects.

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