GDS Chapter 7 Flashcards

1
Q

What are the two main goals of composition?

A

Creating visual interest and clarity of communication.

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2
Q

What is composition?

A

The form, the whole spatial property, and structure resulting from the arrangement of graphic elements in relation to one another.

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3
Q

What are margins?

A

The blank space on the left, right, top, or bottom edge of any printed or digital page.

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4
Q

What should you consider when determining the margins?

A

Consider the content and how the margins can best present it.

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5
Q

What is the midline and it’s role?

A

An imaginary vertical line down the center of a page that can be used to determine visual balance.

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6
Q

How to create an asymmetrical composition?

A

Arrange forms to counter-balance each other’s visual weight without mirroring.

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7
Q

What is a plane?

A

A flat surface.

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8
Q

What are the three main planes?

A

Foreground, middle ground, and background.

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9
Q

What is the foreground plane?

A

The part of a composition that appears nearest the viewer.

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10
Q

What is the middle ground plane?

A

An intermediate position between the foreground and the background.

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11
Q

What is the background plane?

A

The part of a composition that appears in the distance or behind.

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12
Q

What does the tilted plane do?

A

Creates the illusion of a three-dimensional space.

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13
Q

What is perspective?

A

A schematic way of translating three-dimensional space onto a two-dimensional surface.

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14
Q

What is transparency?

A

Making graphic elements see-through and layering them.

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15
Q

What is volume?

A

The representation of mass on a two-dimensional surface.

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16
Q

How can you suggest volume?

A

A curved or modulated line.

17
Q

How can you suggest the illusion of depth?

A

Use volumetric shapes, a gradual change from one color to another, or a progressive shift in tone or value.

18
Q

How can you suggest movement?

A

Active relationships such as diagonal counterpoints, acute shifts in scale, and extreme value contrasts.

19
Q

What is contrast used for?

A

To create visual interest, differentiate graphic elements, as well as compare dissimilar elements.

20
Q

What are some preliminary creative exercises in the compositional process?

A

Play with form.

Play with media.

Play with historical styles.

Sketch with type only.

21
Q

What is a type-driven design?

A

Emphasis on type over imagery.

22
Q

What is an image-driven design?

A

Emphasis on image over type; can have no type at all.

23
Q

What is a type/image emblem?

A

An emblematic relationship between the type and the primary image.

24
Q

Explain a fused type and image juxtaposition.

A

Type is inseparable from the image, creating a conjoined or emblematic relationship.

25
Q

Explain juxtaposition where the type runs across images.

A

Both type and image are seen simultaneously for the purpose of communicating in unison.

26
Q

What is the supporting partner type and image relationship?

A

A classic “neutral” typeface works cooperatively with the image, which has the starring role.

27
Q

How to use a complementary relationship?

A

Select the typeface to work in opposition to images, relying on contrasts.

28
Q

How to use a formal ironic relationship?

A

Select the typeface and images for their incongruity, for ironic effect.

29
Q

Where can an entry point be?

A

The focal point or a visual path created by white space.

30
Q

What are transitions?

A

The passage or progression connecting one graphic element to another in a design, the key to creating a smooth visual flow from one graphic to another.