GDS Chapter 4 Flashcards
What is design?
A development process as well as an end product.
What should you place emphasis on?
Prototyping and empathy.
What is the five-mode design thinking model?
Empathize -> Define -> Ideate -> Prototype -> Test
What do you do in the empathize stage of the five-mode thinking model?
Observe, engage, and immerse.
What is the define stage of the five-mode thinking model about?
Defining your observations from the empathy stage and using them to guide your exploration and provide focus.
Empathy will help ensure a human-centric approach.
What do you do during the ideate stage of the five-mode thinking model?
Generate as many concepts as possible.
What is the prototype stage of the five-mode thinking model for?
Creating a first-stage model of something from which other forms are developed and testing functionality.
What do you do during the test stage of the five-mode thinking model?
Get feedback and assess and refine your solutions.
What is the five-phase model of the design process?
Research -> Strategy -> Concepts -> Design -> Implementation
What should you do for research?
Research the brand, get familiar with the design brief and how the design problem fits into the broader brand narrative, and identify the target audience.
Pay careful attention to what the client says.
What is the design brief?
A strategic plan agreed upon, a written document outlining the project; also called a creative brief.
What should you do for analysis?
Assess, discover, strategize, etc.; no conceptualizing or designing at this phase.
What is a visual brief collage board?
A pictorial collage board used to determine strategy; involves the client early on.
What is a design concept?
The primary creative reasoning, the strategic intention underlying the visual communication; it drives all concept decisions.
What are the steps to make a design?
Thumbnail sketches -> Roughs -> Comprehensives
