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Digital Graphic Design > GDS Chapter 6 > Flashcards

GDS Chapter 6 Flashcards

1
Q

What is notation?

A

A linear, reductive visual that captures the essence of its subject, characterized by its minimalism.

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2
Q

What is an example of a pictograph?

A

A “no smoking” pictograph.

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3
Q

What is a silhouette?

A

The articulated shape of an object or subject taking its specificity into account.

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4
Q

What does linear mean?

A

Line as the predominant element used to unify a composition or to describe shapes or form in a design.

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5
Q

What is light and shadow for?

A

To describe the three-dimensional appearance of form and the illusion of spatial depth.

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6
Q

What is a naturalistic depiction?

A

A visual appearance or style created by full color or tone using light and shadow that attempts to replicate an object or subject as it is perceived in nature.

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7
Q

What is an expressionistic depiction?

A

A style of visualization characterized by a highly stylized or subjective interpretation without strict adherence to things as they appear in nature.

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8
Q

What are the three basic classifications of depiction?

A

Representational, abstraction, and nonobjective.

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9
Q

What is a representational depiction?

A

A rendering attempt to replicate actual things as seen in nature.

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10
Q

What is an abstract depiction?

A

A simple or complex rearrangement, alteration, or distortion of natural appearance, used for stylistic distinction or communication purposes.

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11
Q

What is a nonobjective depiction?

A

A purely invented image that is not derived from anything visually perceived; it does not literally represent a person, place, or thing.

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12
Q

What is a sign?

A

A visual mark or part of a language that denotes another thing.

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13
Q

What is an example of a sign?

A

$ = money

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14
Q

What is an icon?

A

A pictorial image or symbol that resembles the thing it represents.

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15
Q

What is an example of an icon?

A

The magnifying glass desktop icon

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16
Q

What is a symbol?

A

An image that has an arbitrary or conventional relationship between the signifier and the thing signified.

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17
Q

What is an example of a symbol?

A

A dove that represents peace

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18
Q

What are super symbols?

A

Symbols with a greater meaning than others due to their roles in religion, culture, history, or society.

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19
Q

What is an example of a super symbol?

A

The cross in Christianity

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20
Q

What are pictographs characterized by?

A

Elemental forms.

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21
Q

What do pictographs depict?

A

Elemental, universal, immediately recognizable objects, places, human gestures, and actions, which are easily deciphered by all and cross language barriers.

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22
Q

What are some icon considerations across media?

A

Who is the audience and what are their specific needs?

At what size will the icons be seen?

What is the context and where will the icons be seen?

How elemental do they need to be to work?

Are the icons a part of a system?

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23
Q

What does designing an icon system require?

A

A consistent use of scale, perspective, shapes, and direction of light source.

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24
Q

Icon Design Tips

A

Aim for elemental form.

Represent an image from its most characteristic angle.

Select commonly recognizable images.

Use a consistent single light source on all icon objects.

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25
Q

What should you consider in regards to media and methods?

A

How you will create, visualize, and display the text and images.

26
Q

What are some tools, methods, and media you can use to create imagery?

A

Illustration, photography, graphic interpretation, collage, photomontage, mixed media, and motion graphics.

27
Q

What is illustration?

A

An image rendering that accompanies or complements printed, digital, or spoken text.

28
Q

What is photography?

A

Using a camera to capture and record an image.

29
Q

What differentiates a graphic interpretation from a sign or pictograph?

A

Its expressive quality; it is often more descriptive.

30
Q

What is a collage?

A

A visual created by cutting and pasting bits or pieces of paper, photographs, or any other material to a two-dimensional surface.

31
Q

What is a photomontage?

A

A unique composite image made up of a number of parts of photographs.

32
Q

What is mixed media?

A

An image resulting from the use of different media.

33
Q

What are motion graphics?

A

Simulated movement in time-based visual communication.

34
Q

What are stock images?

A

Available archives of preexisting illustrations or photographs.

35
Q

What does image manipulation include?

A

Alteration, combination, cropping, economy, exaggeration, and silhouette.

36
Q

What is alteration?

A

A modification or change to the appearance of an image.

37
Q

What is combination?

A

Merging two or more images into a unique whole.

38
Q

What is cropping?

A

Cutting part of a photograph.

39
Q

What is economy?

A

A reductive visualization.

40
Q

What is exaggeration?

A

A modification that embellishes, amplifies, or overstates.

41
Q

What is a silhouette?

A

Removing the background of an image, leaving only the outline or shape of an object or figure.

42
Q

What is line drawing?

A

An image created with line, using a tool such as a stylus or pencil.

43
Q

What is contour drawing?

A

Giving emphasis to the outline of an object or figure, to its specific contour, to render mass and form.

44
Q

What is elemental flat shape?

A

Basic shape rendering of a form using flat colors or neutrals.

45
Q

What is tonal drawing?

A

Depicting a form through varying tonal values through shading, rather than line.

46
Q

What are sketches?

A

A rapid visualization technique; a quick, rough drawing method used to communicate concepts and to present layouts and plans.

47
Q

What is rendering?

A

Drawing to define three-dimensional spaces or objects.

48
Q

What are cartoon drawings?

A

Simple rendering of figures and situations.

49
Q

What is a color palette?

A

A planned combination of colors created by a designer.

50
Q

What are the primary colors?

A

Red, blue, and yellow.

51
Q

What are the secondary colors?

A

Mixtures of the primaries, creating orange, green, and violet.

52
Q

What do mixtures of the primary and secondary colors create?

A

Interval colors, such as blue-green.

53
Q

What is the role of neutrals?

A

Neutrals may act as areas of visual rest or chromatic neutrality.

Black and white may be used for contrast or drama.

54
Q

What is the best practice when creating color palettes?

A

Create palettes that are either warm or cool; cool and warm colors in opposition on the color wheel seem to create visual tension.

55
Q

What is a monochromatic color scheme?

A

A color scheme that employs only one hue, establishing a dominant hue identity.

56
Q

What is an analogous color scheme?

A

An analogous color scheme employs three adjacent hues, resulting in a harmonious relationship.

57
Q

What is a complementary color scheme?

A

A complementary color scheme is composed of any two opposing hues on the color wheel, which tend to visually vibrate.

58
Q

What is a split complementary color scheme?

A

A split complementary color scheme includes three hues - one color plus two colors adjacent to its complement on the wheel.

59
Q

What is a triadic color scheme?

A

Three colors that are at an equal distance from one another on the wheel.

60
Q

Color: Best Practice

A

Color must be culturally, symbolically, and expressively appropriate.

Understand color depending on audience, context, and the colors that surround it.

Color can be used to create a focal point or emphasis.

Color can be thematic.

Color can be used to cue the audience.

61
Q

Where does imagery come from?

A

Imagery is either created or found by the designer, commissioned from an illustrator or photographer, or selected from stock imagery or the client’s archives.

62
Q

What are the neutral or achromatic colors?

A

Black, white, and grey.

Digital Graphic Design (17 decks)

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