fashion cycles- 1.13 Flashcards
what is a fashion cycle?
It is how a fashion trend begins, then becomes popular, increasingly unfashionable and then disappears over time.- the fashion becomes popular, reaches it’s peak and then has a gradual or rapid decline
what are sales and marketing cycles?
a sequence of advertising and promotional events that attracts customers, communicates with them and persuades them to buy a product. different marketing strategies are used according to what the product is- a fad, a classic or a standard product
what is a ‘fad’?
a temporary craze to buy a particular product. It rapidly becomes the ‘must have product’ and consumers rush to get hold of the product as they want to be seen using it or wearing it. Businesses can find it difficult to supply sufficient quantities of fad products before it passes on and something else is fashionable
what is a classic?
fashion styles of clothing that remain popular over many years are known as ‘classics’. Certain products such as fine wool button up cardigans are worn every year and never seem to go out of fashion.
what is a standard?
standard fashions have a longer popularity in comparison to fad fashions. standard fashions become obsolete at the end of the fashion cycle and may not become fashionable again for some time, unlike classic fashions which are always popular to some extent.
what do extreme fashions often influence?
extreme fashions often influence more mainstream fashions which appear on the high street for a much broader mainstream range of shoppers. For example the punk fashions of the 1970s with rips and tears and offensive slogans have still influenced fashions today, such as jeans made from stonewashed denim and fashion tops that feature humorous slogans.
